Neil Bendle
  • Associate Professor, Department of Marketing, Master of Marketing Research
Research Interests
  • Sustainability
  • Marketing Metrics
  • Marketing Accountability
  • Political Marketing
Sundar headshot
  • The Coca-Cola Company Chair of Marketing and Professor, Department of Marketing
Research Interests
  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy
Anindita headshot
  • Terry Dean’s Advisory Council Distinguished Professor and Associate Professor, Department of Marketing
Research Interests
  • Digital Marketing
  • Performance Implications of Marketing
  • Product Innovation
  • Marketing Alliances
Hua headshot
  • Associate Professor, Department of Marketing
Research Interests
  • Sales management
  • Incentive Design
  • Sales management
  • B-to-B Marketing
  • Behavioral Economics
Jinjie Chen
  • Assistant Professor, Department of Marketing
Research Interests
  • Consumer Experience
  • Consumer Enjoyment
  • Judgment and Decision Making
Marcus headshot
  • Director, Master of Marketing Research
  • Robert O. Arnold Professor of Business and Professor, Department of Marketing
Research Interests
  • Learning
  • Memory
  • Information Processing
  • Perception
  • Pricing
Tari headshot
  • Assistant Professor, Department of Marketing, Master of Marketing Research
Research Interests
  • Branding
  • Temporal and Social Comparisons
  • New Product Adoption
  • Media Consumption
  • Social Influence
Tatiana headshot
  • Assistant Professor, Department of Marketing
Research Interests
  • Quantitative methods and modeling of consumer Behavior
  • Bayesian analysis
  • Choice modeling
  • Conjoint analysis
John headshot
  • Department Head, Nalley Distinguished Chair in Business and Professor, Department of Marketing
Research Interests
  • Scale Development
  • Conceptual Reviews
  • Online Communications and Online Social Interaction
  • Dark Webs
  • Online Personalization vs. Privacy
Headshot of Piyush Kumar
  • Associate Professor, Department of Marketing
Research Interests
  • Service Strategy
  • Marketing Analytics
  • Action-profit Linkage Analysis
  • Social Media Brand strategy
  • Service Strategy
Son K. Lam is a professor at UGA's Terry College of Business
  • Emily H. and Charles M. Tanner Jr. Chair in Sales Management and Professor, Department of Marketing
Research Interests
  • Sales management
  • Organizational and individual ambidexterity
  • Organizational Identification
  • Hierarchical linear modeling
  • Internal marketing
Charlotte Mason
  • Professor and C. Herman and Mary Virginia Terry Professor of Business Administration and Professor, Department of Marketing, Master of Marketing Research
Research Interests
  • Marketing Analytics
  • Customer Relationship Management
  • Direct Marketing
Julio Sevilla is an assistant professor at UGA's Terry College of Business
  • Associate Professor, Department of Marketing
Research Interests
  • Consumer behavior
  • Consumption & Retailing/Packaging
  • Numeric Cognition/Pricing
  • Multicultural/Political Marketing
Pengyuan headshot
  • Associate Professor, Department of Marketing
Research Interests
  • Online advertising
  • Digital marketing
  • Related stat/ML/AI techniques
Sarah headshot
  • Assistant Professor, Department of Marketing
Research Interests
  • Retail
  • Prosocial/Sustainable Behavior
  • Judgment and Decision Making
Elham headshot
  • Assistant Professor, Department of Marketing
Research Interests
  • Quantitative Marketing
  • Online Word of Mouth
  • Social Networks
  • Bayesian Econometrics
  • Customer Lifetime Value