Elham headshot

Elham Yazdani

  • Assistant Professor, Department of Marketing
C333 Benson Hall


  • PhD, Marketing, David Eccles School of Business, University of Utah, 2018
  • MBA, Business, Graduate School of Management and Economics, Sharif University of Technology, 2009
  • BS, Industrial Engineering, Sharif University of Technology, 2006

Research Interests

  • Quantitative Marketing
  • Online Word of Mouth
  • Social Networks
  • Bayesian Econometrics
  • Customer Lifetime Value


Journal Articles

  • Yazdani, Elham, Anindita Chakravarty, Jeff Inman, Misalignment between Facial and Textual Emotions and Its Effects on Donors Engagement Behavior in Online Crowdsourcing Platforms, Forthcoming at Journal of the Academy of Marketing Science
  • Yazdani, Elham, Shyam Gopinath, Steve Carson, The Role of Reviewer Badges in the Dynamics of Online Reviews, Forthcoming at International Journal of Research in Marketing
  • Zhao, X.; Huang, L.; Wang, L.; Yazdani, E.; Zhang, C., Understanding of the Dynamics of Mobile Reading: An HMM Model of User Engagement and Content Consumption, Production and Operations Management, 2023: 1-20
  • Smith Rosanna K., Yazdani Elham, Wang Pengyuan, Soleymani Saber, Ton Lan Anh N. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use. Journal of the Academy of Marketing Science. (2021):1-14.
  • Hoskins Jake, Gopinath Shyam, Verhaal J.Cameron, Yazdani Elham. The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands. Journal of the Academy of Marketing Science.(2021):1-23.
  • Yazdani, Elham, Shyam Gopinath, Steve Carson. Preaching to the Choir: The Chasm between Top Ranked Reviewers, Mainstream Opinion, And Product Sales. Marketing Science, 37.5 (2018): 838-851.