Master of Marketing Research
Turn data into insights. Turn insights into impact.
The STEM-designated Master of Marketing Research at the University of Georgia prepares you to use research, analytics, and business strategy to answer the questions that drive better decisions.
Curious About How People—and Businesses—Make Decisions?
MMR brings together students with different academic backgrounds who share an interest in research, analytics, consumers, and business.
MMR is designed for students who are curious about why people make decisions, how businesses understand their customers, and how data can be used to solve real-world problems.
Research & Analytics
Learn how to design research, analyze data, and uncover meaningful insights.
Business & Strategy
Understand how insights connect to marketing strategy and business decisions.
People & Consumers
Explore what drives consumer behavior and how organizations can respond.
You don’t need an undergraduate degree in marketing to be successful in the MMR Program. Our students come from a variety of academic and professional backgrounds, but they share an interest in research, analytics, business, and understanding consumers.
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At a Glance
What will I be prepared to do?
Build a Career Where Data Meets Business.
MMR graduates use research and analytics to help organizations understand customers, identify opportunities, solve problems, and make smarter decisions.
Where can an MMR degree take you?
750+ MMR alumni are putting their expertise to work across marketing research, consumer insights, market intelligence, analytics, and more.
Is the MMR program right for you?
Program Contact
- Graduate Program Administrator, Master of Marketing Research