More than 40 years later, we’re still the best at what we do.

Our STEM-designated Master of Marketing Research (MMR) program was the first of its kind. In 1979 we saw the need for high-caliber marketing researchers and so, in conjunction with some of the leading marketing professionals in the field, our faculty developed an 11-month program focused on real-world consumer insights and marketing research problems .

Our MMR program is one of the top programs for developing skilled marketing research professionals and executives, and has more graduates than any other program. Read the MMR Brochure for more information.

Individual Attention to Students

The Georgia MMR is a cohort-style program featuring classes developed exclusively for the MMR students. MMR class sizes of 30 or fewer students enhance faculty attention to individual student learning and personal development. Faculty, Advisory Board members, and alumni develop first-name professional relationships with students and provide the individual coaching and mentoring essential for career development.

Active Role for Industry Executives

The MMR Advisory Board provides seminars, sponsors live marketing research projects, and offers counsel on admissions, curriculum, and placement policies. This past year, more than 25 executives led seminars, and over 50 attended the fall and spring board meetings. For more information on how you can become a corporate partner, visit the link below for further information on the MMR advisory board.

Class Quality + Diversity

The Terry College MMR classes are characterized by their intelligence, work experience, and cultural diversity. A sense of cooperation and support among MMR students is apparent and enables students to work and learn successfully in a team environment.

Long-Term Career Prospects

Long-term prospects for MMRs are exceptional. Newly graduated MMRs move quickly into project manager, senior analyst, and marketing research or consumer insight manager roles. Many of our alumni are now directors of marketing research at client firms or senior vice presidents at suppliers and agencies. The MMR provides clear passage to these top management careers.