Where marketing research theory meets professional practice
For more than 40 years, the University of Georgia’s Master of Marketing Research program has prepared students to turn data and research into insights that help organizations make better decisions.
The MMR is a STEM-designated, 11-month program that combines research methods, analytics, business strategy, and hands-on experience. Students learn in a small, collaborative cohort while working with faculty, industry professionals, alumni, and corporate partners throughout the program.
Learn by doing.
MMR isn’t just about learning research methods in a classroom. Students apply what they’re learning to real business questions through client-sponsored research projects, presentations, executive seminars, and other hands-on experiences.
Build skills employers use.
Students graduate with more than research knowledge. The curriculum combines research and analytics tools, business acumen, and communication skills — from statistics and experimental design to consumer behavior, data analytics, presentation, storytelling, and insights development.
Know your classmates — and your professors
The MMR is a cohort-based program with close to 30 students, creating an environment where students work closely together and build meaningful relationships with faculty, alumni, and industry professionals.
Prepare for what’s next.
MMR graduates pursue careers across marketing research, consumer insights, market intelligence, analytics, and related fields. With more than 730 alumni, the program’s network extends well beyond graduation.
Connect with the industry.
Industry involvement is woven into the MMR experience. Marketing research professionals visit campus through the Executive Seminar Series, corporate partners sponsor student research projects, and Advisory Board members provide guidance and perspective on the program and the industry.
A program Built for an Evolving Industry
The MMR program began in 1979, when UGA faculty and marketing research professionals recognized a growing need for highly trained marketing researchers. The program has continued to evolve alongside the industry, incorporating new research methods, technologies, analytics tools, and business applications.
Today, MMR remains focused on the same fundamental question: How can research help organizations better understand people and make better decisions?