The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 4:00 – 5:15 pm. Seminars are only open to students in the MMR program.
2024-2025 Series
Heather Waters (MMR Research)
June 10, 2024 – Creating Persuasive PowerPoint Presentations
Dr. James Anderson (UGA)
June 17, 2024 – Managing Group Dynamics through Collaborative Problem Solving
Anna Snell (Directions Research)
July 15, 2024 – Storytelling/Info Visualization
Paul Allaire (UGA)
September 24, 2024 – Pitch, Interviewing and Negotiation
Cat Knotts (Kantar) & IDE Team
October 9, 2024 – The Importance of Being an Inclusive Researcher
Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)
October 29, 2024 – Client vs. Supplier
Erika Quinn (Disney)
November 21, 2024 – The Role of Insights in Storytelling
2023-2024 Series
Heather Waters (MMR Research)
June 14, 2023 – Creating Persuasive PowerPoint Presentations
Julie Haydu & Jaeger Senn-Flinn (Directions Research)
July 19, 2023 – Storytelling/Info Visualization
Dr. James Anderson (UGA)
August 23, 2023 – Managing Group Dynamics through Collaborative Problem Solving
Pricilla McKinney (Littlebird Marketing)
August 24, 2023 – LinkedIn Best Practices
Lindsay Zaltman & Jacque Barbush (Olson-Zaltman)
September 21, 2023 – Tapping Into the Consumer Unconscious
Paul Allaire (UGA)
September 26, 2023 – Pitch, Interviewing, and Negotiations
Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)
October 4, 2023 – Client vs. Supplier
Gui Cerqueira (Worthix)
October 10, 2023 – Conversational A.I., Customer Surveys and Empathy at Scale.
Cat Knotts and IDE Team
November 7, 2023 – The Importance of Being an Inclusive Researcher
Erika Quinn (Disney)
December 1, 2023 – The Role of Insights in Storytelling
Tricia Houston (EBG)
January 18, 2024 – Experience Design
Hunter White, Paige Culpepper, Bryan Owens, & Prayash Koirala (Altria)
January 25, 2024 – Data & Insights Synthesis
Stacey Wetterer (Directions)
February 6, 2024 – How to Make the New Step Great
Zain Raj (Shapiro+Raj)
February 9, 2024 – Experience the Future
Jyoti Makhijani & Isaac Seppel (Merck)
February 15, 2024 – Market Research in Pharmaceuticals
Brendan Marz & Lisa Fridley (MarketVision)
February 20, 2024 – Advanced Analytics
Mike Courtney (Aperio Insights) & Cassini Nazir (UT Dallas)
February 28, 2024 – Let’s Talk About Tomorrow: Adding a Superpower to Your MR Toolkit
Rob Arnett & Chris D’Amico (Lynx Research)
March 13, 2024 – Agile/Accelerated Insight Delivery in Today’s MR Space
Jim O’Hara (MARC Research)
March 21, 2024 – Agile/Accelerated Insight Delivery in Today’s MR Space
Haley Swafford & Tyler Krug (Microsoft)
March 28, 2024 – TBA
Charles Guilbeau (Ferrero)
April 2, 2024 – The Digital Measurement Landscape
April 18, 2023 – The Digital Measurement Landscape