The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 4:00 – 5:15 pm. Seminars are only open to students in the MMR program.
2023-2024 Series
Heather Waters (MMR Research)
June 14, 2023 – Creating Persuasive PowerPoint Presentations
Julie Haydu & Jaeger Senn-Flinn (Directions Research)
July 19, 2023 – Storytelling/Info Visualization
Dr. James Anderson (UGA)
August 23, 2023 – Managing Group Dynamics through Collaborative Problem Solving
Pricilla McKinney (Littlebird Marketing)
August 24, 2023 – LinkedIn Best Practices
Lindsay Zaltman & Jacque Barbush (Olson-Zaltman)
September 21, 2023 – Tapping Into the Consumer Unconscious
Paul Allaire (UGA)
September 26, 2023 – Pitch, Interviewing, and Negotiations
Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)
October 4, 2023 – Client vs. Supplier
Gui Cerqueira (Worthix)
October 10, 2023 – Conversational A.I., Customer Surveys and Empathy at Scale.
Cat Knotts and IDE Team
November 7, 2023 – The Importance of Being an Inclusive Researcher
Zain Raj (Shapiro+Raj)
November 10, 2023 – Experience the Future
Tricia Houston & Dan McDonald (EBG Live)
November 15, 2023 – Experience Design
2022-2023 Series
Heather Waters (MMR Research)
June 15, 2022 – Creating Persuasive PowerPoint Presentations
Julie Haydu & Emily Shepherd (Directions Research)
July 20, 2022 – Storytelling/Info Visualization
Gui Cerqueira (Worthix)
September 22, 2022 – Conversational A.I., Customer Surveys and Empathy at Scale.
Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)
September 27, 2022 – Client vs. Supplier
Dr. James Anderson II (UGA)
October 4, 2022 – Managing Group Dynamics through Collaborative Problem Solving
Thania Farrar (Burke)
October 11, 2022 – Strategic Narration
MMR IDE Committee
October 13, 2022 – The Importance of being an Inclusive Researcher
Paul Allaire (UGA)
October 19, 2022 – Pitch, Interviewing and Negotiations
Tricia Houston & Dan McDonald (Experience Built Group)
November 2, 2022 – Experience Design
Erika Quinn (Disney)
November 11, 2022 – The Role of Insights in Storytelling
Zain Raj (Shapiro+Raj)
November 18, 2022 – Experience the Future
Charlie Farr & Mike Kessling (Chick-fil-A)
January 11, 2023 – Research Innovations at the Hatch
Paige Petrey (Altria)
January 26, 2023 – Data and Insights Synthesis
Brendan Marz & Lisa Fridley (MarketVision)
February 21, 2023 – Advanced Analytics
Mike Courtney & Jennifer Dale (Aperio Insights)
March 1, 2023 – Organ Donor Qual – Two Methods, One Goal
Lindsay Zaltman (Olson-Zaltman)
March 21, 2023 – Tapping into the Consumer Unconscious
Michael Zalesne (Quadrant Strategies)
March 23, 2023 – How to be a Consultant
Jim O’Hara (M/A/R/C)
March 30, 2023 – Agile/Accelerated Insight Delivery in Today’s MR Space
Kristen O’Brien (Kantar)
April 4, 2023 – Starting Your Career Remote
Stacey Wetterer (Directions Research)
April 11, 2023 – Onboarding/What to Expect When Beginning Your Job
Charles Guilbeau (Ferrero)
April 18, 2023 – The Digital Measurement Landscape