Effective research requires the right tools. The Terry College of Business, the University of Georgia and its Office of the Vice President for Research offer several services to assist faculty and graduate students with research.
Content analysis is a research technique making replicable and valid inferences by interpreting and coding textual material. By systematically evaluating texts (e.g., documents, oral communication, and graphics), qualitative data can be converted into quantitative data. Although the method has been used frequently in the social sciences, only recently has it become more prevalent among organizational scholars.
- Research and Methodology: Learn about scholars using content analysis techniques and see an overview of content analysis methodology.
- Workshops and Presentations: Researchers convene annually for a Content Analysis Professional Development Workshop in conjunction with the Academy of Management Annual Meeting.
- Resources and Publications: Learn about Internet content analysis resources, and see a reference list of books and journal articles.
Funding Opportunities & Partnerships
Looking to fund your next project? Faculty can contact our Grants Coordinator to search for opportunities more specific to their expertise.
International Visiting Scholar Program
The Visiting International Business Scholar Program offers opportunities for prominent scholars from non-U.S. institutions to collaborate and engage with faculty and students at the Terry College of Business. The program seeks to enhance academic research and allows scholars to share their expertise through teaching and speaking opportunities.