Department of Marketing
Students in the Department of Marketing at the Terry College of Business receive cutting-edge training in the art and science of marketing. Working with Terry’s award-winning faculty, you will learn how to apply traditional marketing techniques to today’s changing global society.
Terry’s future-oriented marketing curriculum includes courses covering brand management, consumer behavior, digital strategy, and market analytics. Marketing graduates thrive in growth-oriented sales positions and management training programs at top companies like Georgia-Pacific, Morgan Stanley, State Farm, and The Coca-Cola Company.
With four degree options – a BBA, PhD, Full-Time MBA concentration, and Terry’s pioneering Master of Marketing Research – you can gain an immersive understanding of what it takes to make an impact at every stage of your education and career.
Marketing Degrees & Programs
BBA in Marketing
Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.
Master of Marketing Research
Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
PhD in Marketing
The PhD Program in Marketing provides students with both strong empirical research skills in econometrics, psychometrics, and statistics and strong theory development in consumer behavior, psychology, and strategy.
Faculty Research & Expertise
The Marketing Department faculty and doctoral students promote scholarship and aspire to conduct and publish academic research that informs how scholars and business practitioners think about marketing issues.
Recruit Our Students
We can help meet your recruiting needs and connect you to our undergraduate Marketing and Master of Marketing Research students. Tell us what kind of opportunity you offer, and our Corporate Relations team can help you reach them.