Conference Information

Date:
June 12–14, 2025

Location:
The Westin
Washington, D.C.

The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.

The University of Georgia’s Terry College of Business will host the 2025 ISMS Marketing Science Conference in Washington D.C.

Please check back for additional details.

Conference Co-Chairs

Neil Bendle
  • Associate Professor, Department of Marketing, Master of Marketing Research
Anindita headshot
  • Terry Dean’s Advisory Council Distinguished Professor and Associate Professor, Department of Marketing
Hua headshot
  • Associate Professor, Department of Marketing
Pengyuan headshot
  • Associate Professor, Department of Marketing