Anindita Chakravarty
- Terry Dean’s Advisory Council Distinguished Professor, Department of Marketing
C327 Benson Hall
Education
- PhD, Marketing, Pennsylvania State University, 2010
Research Interests
- Digital Marketing
- Performance Implications of Marketing
- Product Innovation
- Marketing Alliances
Editorial Appointments
- Associate Editor for Journal of Marketing Reseach
- Member of Editorial Review Boards of Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Interactive Marketing.
Awards, Honors, and Recognition
- Louis W. Stern Award 2022 for article in Journal of Marketing that made an Outstanding Contribution to the literature in Marketing and Channels of Distribution, awarded by the IOSIG of the American Marketing Association.
- Outstanding Reviewer Award at Journal of Marketing in 2022
- Varadarajan Award for Early Career Contribution to the field of Marketing Strategy. Awarded by the Strategy SIG of American Marketing Association in 2020.
- MSI Scholar 2020
- Lehmann Award for Best Dissertation based Article in either Journal of Marketing Research or Journal of Marketing. Awarded by the American Marketing Association in 2017.
Prior Professional Positions
- Marketing and Sales, Assistant Manager, ICICI Bank, 2001-2003