The Marketing Strategy Consortium brings researchers together to explore different aspects of marketing.

The 2023 theme was Helping Marketing Strategy Become Sustainable.

Goals of the Consortium

  • Promote marketing strategy scholarship toward relevant issues conducted rigorously;
  • Generate excitement among early-stage faculty and doctoral students toward marketing strategy;
  • Ensure new voices are involved.

2024 Consortium

Plans are underway for the 2024 Consortium. Please check back for more information.

Conference Chairs

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Neil Bendle

Neil Bendle is an associate professor of marketing at the Terry College of Business. He is a director of the Marketing Accountability Standards Board (MASB). A fellow of the Association of Chartered Certified Accountants (FCCA), he managed the Labour Party’s finances in the UK before going into academia. Please visit his Marketing Thought website for posts and materials on (sustainable) marketing strategy.

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Anindita Chakravarty

Anindita Chakravarty is an associate professor of marketing at the University of Georgia Terry College of Business. Her research interests lie in marketing strategy and digital marketing. She has published in top-tier marketing journals such as Marketing ScienceJournal of MarketingJournal of Marketing ResearchManagement Science and the International Journal of Research in Marketing. In terms of service to the field, she is an associate editor at Journal of Marketing Research and serves on the editorial boards of the Journal of MarketingJournal of the Academy of Marketing Science and Journal of Interactive Marketing. She has won numerous awards, including the Lehmann Award in 2017, the Varadarajan Award in 2020, the Louis W. Stern Award in 2022 and the Outstanding Reviewer award from the Journal of Marketing in 2022. She was recognized as an MSI scholar in 2020.

John Hulland

John Hulland

John Hulland is the Emily H. and Charles M. Tanner Jr. Chair in Sales Management, professor of marketing and marketing department head at the Terry College of Business. His current research interests include: understanding how social interactions, particularly in online communities, influence attitudes and behaviors; dark web, chatbot and online privacy issues; and the process of scale development. His research has appeared in a wide variety of leading journals, including JAMS, Journal of Consumer Research, Marketing Science, Journal of Marketing Research and Journal of Marketing. He is the current editor-in-chief of JAMS. His personal interests include shouting at clouds in the winter and swearing at missed golf shots in the summer. He collects old video games and pinball machines and is equally bad at both. His passions include frequent use of the word “peachy” and wearing colorful sports shirts.

Hosted by

Department of Marketing
Terry College of Business
University of Georgia
Athens, GA


Neil Bendle
  • Associate Professor, Department of Marketing, Master of Marketing Research