MBA, Business, Queen's University (Kingston), 1983
BSc, Chemistry, University of Guelph, 1981
Online Communications and Online Social Interaction
Online Personalization vs. Privacy
John Hulland and Jeff Miller. 2018. Keep on Turkin’? Journal of the Academy of Marketing Science, 46(5):789-794.
Robert W. Palmatier, Mark B. Houston, and John Hulland. 2018.Review Articles: Purpose, Process, and Structure. Journal of The Academy of Marketing Science , 46(1):1-5.
John Hulland, Hans Baumgartner, and Keith Smith. 2018. Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS Articles. Journal of The Academy of Marketing Science , 46(1):92-108.
Jenny Van Doorn, Martin Mende, Stephanie M. Noble, John Hulland, Amy L. Ostrom, Dhruv Grewal, and J. Andrew Petersen. 2017. Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences. Journal of Service Research, 20(1):43-58.
Efua Obeng, Ryan Luchs, Jeff Inman, and John Hulland. 2016.Survival of the Fittest: How Competitive Service Overlap and Retail Format Impact Incumbents’ Vulnerability to New Entrants. Journal of Retailing, 92(4):383-396.
Efua Obeng, John E. Prescott, John Hulland, Robert Gilbert and James Maxham III. 2015. Retail Capability Systems. AMS Review,5(3-4):103-122.
John Hulland, Scott Thompson, and Keith Smith. 2015. Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing. Journal of Marketing Theory And Practice, 23(2):140-147.
Dominique Rouzies, John Hulland, and Donald W. Barclay. 2014.Does Marketing and Sales Integration Always Pay Off? Evidence from a Social Capital Perspective. Journal of The Academy of Marketing Science , 42(5):511-527.
Didem Kurt and John Hulland. 2013. Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility. Journal of Marketing, 77(September):57-74.
Gergana Nenkov, Jeffrey Inman, John Hulland, and Maureen Morrin. 2009. Ambidextrous Organizations and Firm Performance: The Role of Marketing Function Implementation. Journal of Marketing Research, 46(December):764-776.
Christopher Plouffe, John Hulland, and Trent Wachner. 2009.Customer-Directed Selling Behaviors and Performance: A Comparison of Existing Perspectives. Journal of The Academy of Marketing Science, 37(4):422-439.
Gergana Nenkov, Maureen Morrin, Andrew Ward, Barry Schwartz, and John Hulland. 2008. A Short Form of the Maximization Scale: Factor Structure, Reliability, and Validity Studies. Judgement And Decision Making, 3(June):371-388.
Gergana Nenkov, Jeffrey Inman, and John Hulland. 2008.Expectations about the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes. Journal of Consumer Research, 35(June):126-141.
Vanitha Swaminathan, Feisal Murshed, and John Hulland. 2008.Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment. Journal of Marketing Research, 45(February):33-47.
John Hulland, Michael Wade, and Kersi Antia. 2007. The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance. Journal of MIS , 23(4):109-142.
Michael Wade and John Hulland. 2004. The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research. MIS Quarterly, 28(1):107-142.
Shun Yin Lam, Mark Vandenbosch, John Hulland, and Michael Pearce. 2001. Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects. Marketing Science, 20(2):194-215.
Christopher Plouffe, John Hulland, and Mark Vandenbosch. 2001.Richness versus Parsimony in Modeling Technology Adoption Decisions: Understanding Merchant Adoption of a Smart Card-Based Payment System. Information Systems Research, 12(2):208-222.
Laurence Capron and John Hulland. 1999. Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View. Journal of Marketing, 63(April):41-54.
John Hulland. 1999. Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(February):195-204.
D. Sandy Staples, John Hulland, and Christopher A. Higgins. 1999. A Self-Efficacy Theory Explanation for the Management of Remote Workers in Virtual Organizations. Organization Science, 10(Nov-Dec):758-776.
John Hulland, Yiu Ho Chow, and Shun Yin Lam. 1996. Use of Causal Models in Marketing Research: A Review. International Journal of Research In Marketing, 13(2):181-197.
Julian Birkinshaw, Allen Morrison, and John Hulland. 1995. Structural and Competitive Determinants of a Global Integration Strategy. Strategic Management Journal, 16(8):637-655.
Glen L. Urban, John Hulland, and Bruce D. Weinberg. 1993.Premarket Forecasting of New Consumer Durables: Modeling Categorization, Elimination, and Consideration Phenomena. Journal of Marketing, 57(April):47-63.
John Hulland. 1999. Use of Partial Least Squares in Strategic Management Research. In: Readings in Organization Science, M.P Cuhha and C. A. Marques (eds.), Instituto Superior de Psicologia Aplicada, 361-386.
Mary Crossan and John Hulland. 2002. Leveraging Knowledge Through Leadership of Organizational Learning. In: Strategic Management of Intellectual Capital and Organizational Knowledge, Chun Wei Choo and Nick Bontis (eds.), Oxford University Press, 711-723.
John Hulland, Michael J. Ryan, and Robert Rayner. 2010. Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares. In: Handbook of Partial Least Squares: Concepts, Methods and Applications (Vincenzo Esposito Vinzi, Wynne W. Chin, Jorg Henseler, and Huiwen Wang (eds.), Springer-Verlag Press, 307-326.
Didem Kurt and John Hulland. 2012. Corporate Financial Policy and Marketing Strategy: The Case of IPOs and SEOs. In: Handbook of Marketing and Finance, Shanker Ganesan (ed.), Edward Elgar Publishing, 244-268.
Pratyush N. Sharma, John Hulland, and Sherae Daniel. 2012. Examining Turnover in Open Source Software Projects Using Logistic Hierarchical Linear Modeling Approach. In: Open Source Systems: Long-Term Sustainability, Springer, 331-337.
Keith M. Smith, John Hulland, and Scott A. Thompson. 2018. Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership. In: The Dark Side of Social Media: A Consumer Psychology Perspective, Angeline Close Scheinbaum (ed.), Routledge, 71-88.
John Hulland, Keith Marion Smith, and Jessica Babin. 2018. Ownership. In: The SAGE Encyclopedia of Lifespan Human Development, Marc H. Bornstein (ed.), SAGE Publications, 1562-1564.
Kenneth G. Hardy, David G. Burgoyne, Terry H. Deutscher, John S. Hulland, John R. Kennedy, Michael R. Pearce, and Adrian B. Ryans. 1994. Canadian Marketing: Cases and Concepts, Fourth Edition. Allyn & Bacon: Scarborough, Ontario.
John Hulland. 1998. Marketing Management Cases. China Machine Press: Shanghai, PRC. (First edition is in English; 1999 and 2000 editions are in Chinese.)
AE, Journal of Marketing, 2011–present
ERB Member, Journal of International Business Studies, 2007–present
ERB Member, Journal of International Marketing, 1999–present
AE, JAMS, 2015–2018
Editor-in-Chief, JAMS, 2018–present
Awards, Honors, and Recognition
Excellence in Teaching Award. Katz Business School, University of Pittsburgh. EMBA Program, 2009, 2010, MBA Program 2010.
Teacher of the Year Award. Terry College of Business, University of Georgia. MMR Program, 2014, 2015, 2018.
Hugh O. Nourse Outstanding MBA Elective Teacher Award. Terry College of Business, University of Georgia. MBA Program, 2015.
Department of Marketing Teaching Award. Terry College o Business, University of Georgia. 2015.
Terry College Teaching Excellence Award. Terry College of Business, University of Georgia. 2016.
Best Reviewer Awards. Journal of Marketing 2003-2005; Journal of Strategic Information Systems 2009; Journal of the Academy of Marketing Science 2010, 2015.
Case Writer of the Year Award. The Case Study Group of Hong Kong. 1999, 2000.
Prior Professional Positions
University of Pittsburgh, Associate/Full Professor, 2001 to 2011
University of Western Ontario, Assistant/Associate Professor, 1989 to 2001