Ready to take the next step?
The MMR program is designed for students who are curious about people, data, and the decisions that drive business. If you’re ready for an intensive, hands-on graduate experience in marketing research and consumer insights, we’d love to hear from you.
The MMR program admits one cohort each year, beginning in June. The program is full-time and completed on campus in Athens. Students must apply via the Terry College of Business.
Note: The MMR program admits one cohort per year, and it begins in June, which is part of the previous academic year. The UGA academic year is Fall, Spring, and Summer. When selecting the term on the application, make sure you select the current academic year rather than the upcoming academic year. For example, Summer 2027 admissions is part of academic year 2026–2027.
MMR Application
What You’ll Need to Apply
Your application includes:
- Unofficial transcripts from institutions you’ve attended
- GMAT or GRE scores – waivers are available based on academic performance and/or work experience
- Three letters of recommendation
- One-page résumé
- Five essay questions
*You don’t need to have every supporting document ready before submitting your application. Additional materials can be submitted afterward, as long as everything is received in time for your application to be reviewed.
Application Fee
The UGA Graduate School requires an application-processing fee. Fee waivers may be available to eligible applicants through the Graduate School. The MMR Program does not offer waivers. To learn more about application fee waivers from the Graduate School, please contact the Graduate School to confirm your eligibility.
International Applicants
If you’re applying as an international student, you may need to provide additional documentation, including:
- Proof of degree
- English-language proficiency documentation, if required: Applicants who earn degrees from accredited U.S. institutions or institutions in countries where English is the primary language usually don’t need TOEFL/IELTS. Please visit the Graduate School’s website for more information.
- Certificate of Finances form
What We Look For
There isn’t one “MMR student.” We consider each application as a whole and look for students who have the academic preparation, curiosity, communication skills, and motivation to succeed in a rigorous, collaborative program.
Completed applications are reviewed on a rolling basis and admission to the program is highly competitive. Decisions are based on a combination of factors including:
- Academic preparation
We look for evidence that you are prepared for graduate-level coursework, including quantitative and analytical work. - Analytical ability
Because many MMR courses involve statistics, quantitative analysis, and research software, a strong foundation in quantitative coursework is helpful. - Communication and collaboration
Marketing researchers need to communicate findings clearly and work effectively with others. We consider both written and verbal communication skills. - Experience and perspective
Relevant work experience can be valuable, but it is not required. Students may enter the program directly after completing their undergraduate degree. - Career goals
We look for students whose interests and career goals align with the work of marketing research, consumer insights, market intelligence, and related fields.
Questions About Applying?
We’re happy to help you understand the application process and determine what information you need before applying.
Contact
- Graduate Program Administrator, Master of Marketing Research