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Graduate School Application

All graduate program admissions are handled by the UGA Graduate School. Once the graduate school reviews your application, it is forwarded to the MMR program for further review. Final decisions will be issued by letter from the UGA Graduate School.

Note: The academic year is Fall, Spring, and Summer. The MMR program begins in June, which is part of the previous academic year. When selecting the term on the application, make sure you select the current academic year rather than the upcoming academic year. Example: Summer 2023 admissions is part of academic year 2022-2023.

Required Documents — Attach documents to online application

  • 1 Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)
    All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
  • GMAT or GRE scores
    Test waivers available based on academic performance or work experience
  • 3 letters of recommendation
    Letters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.
  • Résumé (1 page)
  • Statement of Purpose

Additional Documents for International Applicants

  • 2 proofs of degree
  • TOEFL scores
    All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
  • Certificate of Finances form

Application Fee

You must submit a one-time application fee via credit card online in order to complete your application — $75 for domestic applicants, $100 for international applicants.

Admissions Decisions

Complete applications are reviewed on a rolling basis with decisions made by early April.

Admission to the program is highly competitive. Decisions are based on a combination of factors including:

  • Demonstrated high aptitude for quantitative analysis and academic success as evidenced by prior coursework and standardized test scores (the minimum undergraduate GPA standard for admission to the Graduate School at the University of Georgia for applicants who do not have a prior graduate degree is 3.0)
  • Work experience that suggests a propensity for success in the marketing research arena
  • Communication skills
  • Maturity, self-initiative and leadership potential
  • Career aspirations that align with the program's mission

The more statistical coursework in an applicant’s background the better. This is not meant to imply that an MMR degree is a math/statistics degree. However, many of the courses in the program include topics involving quantitative/statistical analyses and the application of related computer software.

Decision Notifications

You will receive an email to notify you that a decision recommendation has been made, as well as a letter from the Dean of the Graduate School with the official decision. To protect student confidentiality, we do not provide admission decisions over the telephone. All admissions decisions are final.


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