Sarah headshot

Sarah C. Whitley

  • Assistant Professor, Department of Marketing
C326 Benson Hall


  • PhD, Marketing, Boston University, 2018
  • BA, Economics, The University of North Carolina at Chapel Hill, 2009

Research Interests

  • Retail
  • Prosocial/Sustainable Behavior
  • Judgment and Decision Making


Journal Articles

  • Whitley, Sarah C., Remi Trudel, and Didem Kurt (2018), “The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice,” Journal of Consumer Research, 45 (4), 710-724. (
  • Whitley, Sarah C., Ximena Garcia-Rada, Fleura Bardhi, Dan Ariely, and Carey K. Morewedge (2021), “Relational Spending in Funerals: Caring for Others Loved and Lost,” Journal of Consumer Psychology, forthcoming. (

Prior Professional Positions

  • Assistant Professor, Oklahoma State University, Spears School of Business