Omar Rodriguez Vila and Sundar Bharadwaj. Engaging for Good: Drivers of Social Media Engagement with Prosocial Messages. Working Paper.
Nita Umashankar, Cem Bahadir, Sundar Bharadwaj, “Despite Efficiencies, M&As Reduce Firm Value by Hurting Customer Satisfaction,” Forthcoming at the Journal of Marketing.
Omar Rodriguez Vila, Jeff Parker, Ryan Hamilton, Sundar Bharadwaj and Iman Paul, “ How Product Type and Organic-Label Structure Combine to Influence the Consumers’ Evaluations of Organic Foods,” Journal of Public Policy and Marketing, 40 (3), 419-28.
Omar Rodriguez Vila, Sundar Bharadwaj, Neil Morgan and Shubu Mitra (2020),”Is your Marketing Organization Ready for What Next for Marketing,” Harvard Business Review, November-December, 105-113.
S. Arunachalam, Cem Bahadir, Sundar Bharadwaj and Rodrigo Guesalaga (2020), “New Product Introductions for Low Income Consumers in Emerging Markets,” Journal of the Academy of Marketing Science, 48(5).
Omar Rodriguez Vila and Sundar Bharadwaj. 2017. Competing on Social Purpose. Harvard Business Review, (September-October):94-101.
Stefan Worm, Sundar Bharadwaj, Wolfgang Ulaga and Wener Reinartz. WHEN AND WHY DO CUSTOMER SOLUTIONS PAY OFF IN BUSINESS MARKETS?. Journal Of The Academy Of Marketing Science, 45(4):490-512.
Sundar Bharadwaj and Debanjan Mitra. Satisfaction (Mis)pricing Revisited: Real? Really Big?. American Marketing Association,80(September):116-121.
Rajdeep Grewal & Gary L. Lilien & Sundar Bharadwaj & Pranav Jindal & Ujwal Kayande & Robert F. Lusch & Murali Mantrala & Robert W. Palmatier & Aric Rindfleisch & Lisa K. Scheer & Robert Spekman & Shrihari Sridhar. 2015. Business-to-Business Buying: Challenges and Opportunities. Springer Press.