Two marketing professors recognized for their research productivity

Terry marketing professors Sundar Bharadwaj and Son K. Lam have been recognized among the Top 50 marketing scholars worldwide by DocSIG, a special interest group of the American Marketing Association.

DocSIG tracks scholarly publications by authorship and university affiliation and publishes its Research Productivity Reports annually. The new report tracks contributors to the top marketing research journals between 2008-2017.

In a list ranking research productivity in the premier AMA journals, which includes the Journal of Marketing and the Journal of Marketing Research, Lam and Bharadwaj tied for 24th in the world.

In a related DocSIG ranking of business schools worldwide, Terry College tied for 16th in the University Research Productivity ranking with a total of 29 articles published in the premier AMA journals between 2008-2017.

“Both of these professors have regularly been recognized for their tremendous achievements by the AMA, and we are very proud that their hard work is once again receiving the respect it deserves,” said Charlotte Mason, head of the Marketing Department, where she also holds the C. Herman and Mary Virginia Terry Chair of Business Administration. “I’m also thrilled that our department has once again been ranked among the world’s most productive. It’s a reflection of the high level of talent and dedication that define this faculty.”

In DocSIG’s other University Research Productivity ranking, which counts articles published in four academic journals instead of two, Terry’s Marketing Department tied for 43rd worldwide with 37 contributed articles. That ranking includes scholarly articles published between 2008-2017 in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science.

Bharadwaj holds the Coca-Cola Company Chair of Marketing and serves as a senior research scholar at the Indian School of Business. He is an expert in marketing strategy, customer management, brand strategy and marketing-finance interface.

Lam is an associate professor of marketing whose research interests include marketing strategy implementation with an emphasis on sales management and relationship marketing.