Tatiana headshot

Tatiana Dyachenko

  • Assistant Professor, Department of Marketing


  • PhD, Marketing, Ohio State University, 2014
  • MMR, Southern Illinois University, Edwardsville, 2003
  • MBA, Marketing, Bradley University, 2001
  • BS/MS, Metallurgical Engineering, Samara State Aerospace University, 1996

Research Interests

  • Quantitative methods and modeling of consumer Behavior
  • Bayesian analysis
  • Choice modeling
  • Conjoint analysis


Journal Articles

Awards, Honors, and Recognition

  • MSI grant #4000114, 2018
  • Beta Gamma Sigma, 2014
  • Best Paper Award, AMA Advanced Research Techniques Forum, 2013
  • AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
  • 22nd Annual Mittelstaedt Doctoral Symposium Fellow, University of Lincoln-Nebraska, 2013
  • 42nd Annual Haring Symposium Fellow, Indiana University, 2012
  • Frank Staggers Award of Excellence in Marketing Research, Southern Illinois University Edwardsville, 2003


Ad-hoc reviewer for Journal of Consumer Research, Psychometrika, Marketing Letters, Quantitative Marketing and Economics, Journal of American Statistical Association, Econometrics, etc.

Prior Professional Positions

  • Assistant Professor of Marketing, Georgetown University, 2014-2020
  • Research Analyst, Maritz Loyalty, 2005-2008
  • Marketing Database Analyst, Home Decorators Collection, 2004-2005