Tatiana Dyachenko

• PhD, Marketing, Ohio State University, 2014
• MMR, Southern Illinois University, Edwardsville, 2003
• MBA, Marketing, Bradley University, 2001
• BS/MS, Metallurgical Engineering, Samara State Aerospace University, 1996

• Quantitative methods and modeling of consumer Behavior
• Bayesian analysis
• Choice modeling
• Conjoint analysis

Journal Articles

• Blanchard, S. J., Dyachenko, T. L., & Kettle, K. L. (2020). “Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues,” Journal of Marketing Research.
• Dyachenko, T., Walker Reczek, R., and Allenby, G. (2014) “Models of Sequential Evaluation in Best-Worst Choice Tasks,” Marketing Science, 33(6), 828-848.

• MSI grant #4000114, 2018
• Beta Gamma Sigma, 2014
• Best Paper Award, AMA Advanced Research Techniques Forum, 2013
• AMA Sheth Foundation Doctoral Consortium Fellow, University of Michigan, 2013
• 22nd Annual Mittelstaedt Doctoral Symposium Fellow, University of Lincoln-Nebraska, 2013
• 42nd Annual Haring Symposium Fellow, Indiana University, 2012
• Frank Staggers Award of Excellence in Marketing Research, Southern Illinois University Edwardsville, 2003

Ad-hoc reviewer for Journal of Consumer Research, Psychometrika, Marketing Letters, Quantitative Marketing and Economics, Journal of American Statistical Association, Econometrics, etc.

• Assistant Professor of Marketing, Georgetown University, 2014-2020
• Research Analyst, Maritz Loyalty, 2005-2008
• Marketing Database Analyst, Home Decorators Collection, 2004-2005