Jinjie Chen

Jinjie Chen

  • Assistant Professor, Department of Marketing
C314 Benson Hall


Jinjie (J.J.) Chen is an Assistant Professor of Marketing at the Terry College of Business, University of Georgia. He received his Ph.D. in Marketing from the Carlson School of Management, University of Minnesota; M.S. in Marketing from the Mays Business School, Texas A&M University, and B.S.B. in Marketing from the Farmer School of Business, Miami University. His research focuses on how environmental, contextual, psychological, and marketing factors can affect consumer enjoyment. His research also examines norms and violations in the marketplace and their implications. His work in these areas has been published and/or is under review at premier psychology and marketing journals. Prior to joining Terry, he was on the faculty of City University of Hong Kong and also taught at the University of Minnesota.


  • Ph.D., Marketing, University of Minnesota
  • M.S., Marketing, Texas A&M University
  • B.S.B, Marketing, Miami University

Research Interests

  • Consumer Experience
  • Consumer Enjoyment
  • Judgment and Decision Making


Journal Articles

  • Chen, Jinjie and  Joseph P. Redden (2024), “Better Together: How Clustering Can Attenuate Hedonic Decline,” Journal of Consumer Research, in press.
  • Chen, Jinjie, Alison Jing Xu, Maria A. Rodas, and Xuefeng Liu (2023), “Order Matters: Rating Service Professionals First Reduces Tipping Amount,” Journal of Marketing, 87 (1), 81-96.
  • Redden, Joseph P., Kelly L. Haws, and Jinjie Chen (2017), “The Ability to Choose Can Increase Satiation, Journal of Personality and Social Psychology, 112 (2), 186–200.
  • Puligadda, Sanjay, William T. Ross, Jinjie Chen, and Elizabeth Howlett. (2012), “When Loyalties Clash Purchase Behavior When a Preferred Brand is Stocked Out: The Tradeoff between Brand and Store Loyalty,” Journal of Retailing and Consumer Services, 19 (6), 570-77.