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Marketing Research & Expertise

Department of Marketing
- Research and Expertise

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Neil headshot

Neil Bendle

Associate Professor

  • Marketing Metrics
  • Accounting and Marketing
  • Marketing Accountability
  • Political Marketing
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    Sundar Bharadwaj

    The Coca - Cola Company Chair of Marketing

  • Marketing Strategy, Performance and Metrics
  • Customer Management
  • Innovation
  • Marketing-Finance Interface
  • Branding and Brand Management & Strategy
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    Anindita Chakravarty

    Associate Professor

  • Digital Marketing
  • Performance Implications of Marketing
  • Product Innovation
  • Marketing Alliances
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    Hua Chen

    Associate Professor

  • Sales management
  • Incentive Design
  • Sales management
  • B-to-B Marketing
  • Behavioral Economics
  • Experimental Economics
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    Marcus Cunha Jr.

    Director, MMR program

  • Learning
  • Memory
  • Information Processing
  • Perception
  • Pricing
  • Branding
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    Tatiana Dyachenko

    Assistant Professor

  • Quantitative methods and modeling of consumer behavior, Bayesian analysis, Choice modeling, Conjoint analysis
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    Richard Gooner

    Senior Lecturer

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    John Hulland

    Department Head and Emily H.and Charles M.Tanner Jr., Chair in Sales Management

  • Scale Development
  • Conceptual Reviews
  • Online Communications and Online Social Interaction
  • Dark Webs
  • Online Personalization vs. Privacy
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    Piyush Kumar

    Associate Professor

  • Service Strategy
  • Marketing Analytics
  • Action-profit Linkage Analysis
  • Social Media
  • Brand strategy
  • Service Strategy
  • Marketing Analytics
  • Social Media
  • Brand strategy
  • Internet Models
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    Son K. Lam

    Terry Dean's Advisory Council Distinguished Professor

  • Sales management
  • Organizational and individual ambidexterity
  • Organizational Identification
  • Hierarchical linear modeling
  • Sales management
  • Internal marketing
  • Internal selling
  • Relationship marketing from a social identity theory perspective
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    Charlotte Mason

    Charlotte Mason

    Professor and C. Herman and Mary Virginia Terry Professor of Business Administration

  • Marketing Analytics
  • Customer Relationship Management
  • Direct Marketing
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    Julio Sevilla

    Julio Sevilla

    Associate Professor

  • Consumer Behavior
  • Consumption and Healthiness
  • Retailing/Packaging
  • Numeric Cognition/Pricing
  • Multicultural and Political Marketing
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    Rosanna K. Smith

    Assistant Professor

  • Authenticity
  • Aesthetics
  • Beauty Work
  • Branding
  • Creativity
  • Diversity
  • Social Media
  • Value Construction
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    Pengyuan Wang

    Assistant Professor

    Online advertising, digital marketing, and related ML techniques such as text and image mining.

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    Sarah C. Whitley

    Assistant Professor

  • Retail
  • Prosocial/Sustainable Behavior
  • Judgment and Decision Making
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    Elham Yazdani

    Assistant Professor

  • Quantitative Marketing
  • Online Word of Mouth
  • Social Networks
  • Bayesian Econometrics 
  • Customer Lifetime Value