- Associate Professor, Department of Marketing, Master of Marketing Research
Research Interests
- Sustainability
- Marketing Metrics
- Marketing Accountability
- Political Marketing
- The Coca-Cola Company Chair of Marketing and Professor, Department of Marketing
Research Interests
- Marketing Strategy, Performance and Metrics
- AI Impact on Marketing
- Marketing-Finance-Accounting Interface
- Sustainability
- Innovation
- Terry Dean’s Advisory Council Distinguished Professor, Department of Marketing
Research Interests
- Digital Marketing
- Performance Implications of Marketing
- Product Innovation
- Marketing Alliances
- Associate Professor, Department of Marketing
Research Interests
- Sales management
- Incentive Design
- Sales management
- B-to-B Marketing
- Behavioral Economics
- Assistant Professor, Department of Marketing
Research Interests
- Consumer Experience
- Consumer Enjoyment
- Judgment and Decision Making
- Director, Master of Marketing Research
- Robert O. Arnold Professor of Business and Professor, Department of Marketing
Research Interests
- Learning
- Memory
- Information Processing
- Perception
- Pricing
- Assistant Professor, Department of Marketing, Master of Marketing Research
Research Interests
- Branding
- Temporal and Social Comparisons
- New Product Adoption
- Media Consumption
- Social Influence
- Assistant Professor, Department of Marketing
Research Interests
- Quantitative methods and modeling of consumer Behavior
- Bayesian analysis
- Choice modeling
- Conjoint analysis
- Department Head, Nalley Distinguished Chair in Business and Professor, Department of Marketing
Research Interests
- Scale Development
- Understanding the Virtual Gaming Ecosystem – Implications for Marketing Research
- Dark Webs
- Conceptual Reviews
- Online Communications and Online Social Interaction
- Associate Professor, Department of Marketing
Research Interests
- Service Strategy
- Marketing Analytics
- Action-profit Linkage Analysis
- Social Media Brand strategy
- Service Strategy
- Emily H. and Charles M. Tanner Jr. Chair in Sales Management and Professor, Department of Marketing
Research Interests
- Sales management
- Organizational and individual ambidexterity
- Organizational Identification
- Hierarchical linear modeling
- Internal marketing and Internal selling
- Professor and C. Herman and Mary Virginia Terry Professor of Business Administration and Professor, Department of Marketing, Master of Marketing Research
Research Interests
- Marketing Analytics
- Customer Relationship Management
- Direct Marketing
- L. Edmund Rast Chair of Business and Professor, Department of Marketing
Research Interests
- Consumer behavior
- Consumption & Retailing/Packaging
- Numeric Cognition/Pricing
- Multicultural/Political Marketing
- Associate Professor, Department of Marketing
Research Interests
- Online advertising
- Digital marketing
- Related stat/ML/AI techniques
- Assistant Professor, Department of Marketing
Research Interests
- Retail
- Prosocial/Sustainable Behavior
- Judgment and Decision Making
- Assistant Professor, Department of Marketing
Research Interests
- Quantitative Marketing
- Digital Marketing
- Social Networks
- Two-Sided Platforms
- Customer Lifetime Value