Amin Shiri

C303 Benson Hall

By appointment

Shiri, Amin, Felipe Affonso, and Chris Janiszewski “Synthetic Uncertainty”
Shiri, Amin, Keith Wilcox, and Xiang Wang, “The Cost of Certainty: How Needing to Know Makes You Wrong”
Shiri, Amin and Chuck Howard, “Metacognitive Uncertainty”
Shiri, Amin and Keith Wilcox, “Disconfirming but Convincing”
Shiri, Amin, Rory Waisman, and Gerald Häubl, “Mind Over Body in Games of Chance”
Shiri, Amin and Felipe Affonso, “Device Fatigue Heuristic”
Howard, Chuck, Amin Shiri, and Yusu Wang, “What’s Average?”

Shiri, Amin, Felipe Affonso, and Keith Wilcox (2026), “When Consumers Prefer Point Versus Range Estimates of Product Performance,” Journal of Marketing Research, (forthcoming)
Wang, Xiang, Amin Shiri, and Chris Janiszewski (2026), “Turning Uncertainty into Opportunity: Preference Uncertainty Can Be Beneficial When Consumers Have Outcome Uncertainty,” Journal of Consumer Research, (forthcoming)
Rude, Eitan, Amin Shiri, Felipe Affonso, Hal Hershfield, and Craig Fox (2026), “Credibility of Point versus Range Predictions Varies with the Perceived Nature of Uncertainty,” Journal of Experimental Psychology: General, (forthcoming)
Affonso, Felipe, Amin Shiri, Diego Aparicio, Minzhe Xu, Xiang Wang, Chris Janiszewski, Marco Bertini (2025), “Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions,” Journal of Consumer Research, https://doi.org/10.1093/jcr/ucaf051

American Marketing Association–Sheth Foundation Doctoral Consortium Fellow, 2025
Top 1% Research Productivity Among Doctoral Candidates, American Marketing Association, 2025
Mays Business School Dean’s Award for Excellence in Doctoral Research, 2025
Mays Business School Research Grant for Doctoral Research ($50,000), 2021-2026
Best Talk Award, Society for Consumer Psychology Conference, 2022
Warrington College of Business Research Grant for Graduate Studies ($16,000), 2021
Alberta Gambling Research Institute Research Grant ($10,000), 2019

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