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The Terry College Business Learning Community during the day.

Marketing Strategy Consortium

June 5–7, 2023


Invitations have been sent. If you are having problems registering, please contact Neil Bendle.

Travel and Hotel

Groome Transportation provides a convenient shuttle service between Hartsfield-Jackson Atlanta International Airport and Athens.

Registrants are responsible for making their own hotel reservations. We recommend Hotel Indigo Athens. Attendees receive a room rate of $130 per night. Call 1-866-808-1483 and reference the Terry College Marketing Strategy Consortium (block code: TMS). Or, use this link and request any date(s) between check-in June 5 to check-out June 8. Group block and discounted rates are available until May 6.

Conference Chairs

Neil BendleHead shot of Neil Bendle

Neil Bendle is an associate professor of marketing at the Terry College of Business. He chairs the advisers at the Marketing Accountability Standards Board (MASB). A fellow of the Association of Chartered Certified Accountants (FCCA), he managed the Labour Party’s finances in the UK before going into academia. Please visit his Marketing Thought website for posts and materials on (sustainable) marketing strategy.

Anindita ChakravartyAnindita Chakravarty portrait

Anindita Chakravarty is an associate professor of marketing at the University of Georgia Terry College of Business. Her research interests lie in marketing strategy and digital marketing. She has published in top-tier marketing journals such as Marketing ScienceJournal of MarketingJournal of Marketing ResearchManagement Science and the International Journal of Research in Marketing. In terms of service to the field, she is an associate editor at Journal of Marketing Research and serves on the editorial boards of the Journal of MarketingJournal of the Academy of Marketing Science and Journal of Interactive Marketing. She has won numerous awards, including the Lehmann Award in 2017, the Varadarajan Award in 2020, the Louis W. Stern Award in 2022 and the Outstanding Reviewer award from the Journal of Marketing in 2022. She was recognized as an MSI scholar in 2020.

John HullandHead shot of John Hulland

John Hulland is the Emily H. and Charles M. Tanner Jr. Chair in Sales Management, professor of marketing and marketing department head at the Terry College of Business. His current research interests include: understanding how social interactions, particularly in online communities, influence attitudes and behaviors; dark web, chatbot and online privacy issues; and the process of scale development. His research has appeared in a wide variety of leading journals, including JAMS, Journal of Consumer Research, Marketing Science, Journal of Marketing Research and Journal of Marketing. He is the current editor-in-chief of JAMS. His personal interests include shouting at clouds in the winter and swearing at missed golf shots in the summer. He collects old video games and pinball machines and is equally bad at both. His passions include frequent use of the word “peachy” and wearing colorful sports shirts.

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