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Welcome to Marketing

Make an impact.

Students in the Department of Marketing at the Terry College of Business receive cutting-edge training in the art and science of marketing. Working with Terry’s award-winning faculty, you will learn how to apply traditional marketing techniques to today’s changing global society. 

Terry’s future-oriented marketing curriculum includes courses covering brand management, consumer behavior, digital strategy, and market analytics. Marketing graduates thrive in growth-oriented sales positions and management training programs at top companies like Georgia-PacificMorgan StanleyState Farm, and The Coca-Cola Company.

With four degree options – a BBA, PhD, Full-Time MBA concentration, and Terry’s pioneering Master of Marketing Research – you can gain an immersive understanding of what it takes to make an impact at every stage of your education and career.

Faculty and Staff Directory

Latest News

There’s no limit to what a few good dawgs can do when they hunker down and work together.

Two University of Georgia professors were named to newly endowed chairs in the Terry College of Business.

Researchers have long established that racial biases held by customers and customer service agents can impact business transactions. But does that bias extend to chatbots?

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