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Welcome to Marketing

Make an impact.

Students in the Department of Marketing at the Terry College of Business receive cutting-edge training in the art and science of marketing. Working with Terry’s award-winning faculty, you will learn how to apply traditional marketing techniques to today’s changing global society. 

Terry’s future-oriented marketing curriculum includes courses covering brand management, consumer behavior, digital strategy, and market analytics. Marketing graduates thrive in growth-oriented sales positions and management training programs at top companies like Georgia-PacificMorgan StanleyState Farm, and The Coca-Cola Company.

With four degree options – a BBA, PhD, Full-Time MBA concentration, and Terry’s pioneering Master of Marketing Research – you can gain an immersive understanding of what it takes to make an impact at every stage of your education and career.

Faculty and Staff Directory

Latest News

Athens, Ga. – When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power…

Most University of Georgia students feel their time at UGA is a big part of their identity, but for one UGA graduating senior, it’s part of his name.

UGA Honors student Elise Karinshak is among 417 undergraduates across the nation to be recognized as 2022 Barry Goldwater Scholars, earning the highest undergraduate award of its type for the fields of mathematics, engineering and the natural sciences…

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