Marketing Advising

Note: Students who have NOT been admitted to Terry College yet are not advised in this department. Contact exploration@uga.edu to find out the process of being assigned to an advisor for “pre-business.” 

Drop-In Hours

  • Fall and Spring Advising: Weekly Drop-in / Zoom In Hours begin after Drop/Add and continuing through the last day of classes, unless otherwise noted as canceled:
  • Students who have NOT been admitted to Terry College yet are not advised in this department. Contact exploration@uga.edu to find out the process of being assigned to an advisor for “intended-business.”
  • Semester advising and clearing for registration is only available by appointment.

Semester Advising Appointments

  • Check your SAGE network to see your advisor’s name.
  • Make advising appointment in SAGE
  • Please notify your advisor 24 hours in advance by email if you are not able to make it to your advising appointment as scheduled.
  • NO SHOW PROCEDURE: If you are not able to make your semester advising appointment, you should notify your advisor with 24 hours notice in advance of your meeting or cancel your appointment on your own in SAGE. Students who “no show” or cancel with less than 24 hours notice for semester advising appointments greatly hinder the advisor’s ability to advise everyone in a timely manner. There are no “no show” appointments or Drop-in advising for students who missed their appointments. Please review the Terry College’s advisement policy which includes information about no-shows and cancellations. Students who “no show” will be allowed to reschedule later in the semester which may affect the student’s ability to register on time.
  • IMPORTANT: Students graduating in the current term should NOT schedule an appointment but should email their advisor for a separate appointment time if current Drop-in hours are not convenient. Students studying abroad should not schedule advising appointments but should email their advisor with their current course schedule information in order to be advised by email.
  • Advising is mandatory each semester prior to registering for classes.
  • We’re so sorry, but semester advising and clearing is NOT available during Drop-in hours

Contacts

Jason Booth
Jason W. Booth
jwbooth@uga.edu (706) 542-3767
  • Department Advisor, Department of Marketing
Headshot of Erik Donofrio
Erik Donofrio
donofrio@uga.edu 706-542-3770
  • College Advisor, Undergraduate Program in Athens
Headshot of Zach Thrift
Zach Thrift
zachary.thrift@uga.edu 706-542-5009
  • College Advisor, Undergraduate Program in Athens
Lillie Watson
Lillie Watson
lillie.watson25@uga.edu 706-542-5023
  • College Advisor, Undergraduate Program in Athens
Visit SAGE to Make an Appointment

New To Marketing Or Interested In A Marketing Degree?

Please use our Drop In hours on Tuesdays and Wednesdays, 3–4 p.m. Students may drop in during these hours. Please visit the Terry College Admissions webpages to learn about the process of applying to this major.

How to Declare or Change Majors to Marketing

Students will first declare themselves as Intended-BBA Marketing majors, and will do this through their Athena account. They will be advised by an advisor in the Exploratory Center specializing in “intended” majors until accepted into Terry College. Contact the Exploratory Center to be assigned to an advisor by completing an online referral form.

You must apply to Terry College to continue in the major. Entrance requirements and admission information can be found on the Terry College Admissions webpages.

Are you already in a Terry major and want to switch to or add the Marketing major? See information here: Apply to modify your Terry major.

How to Earn Marketing Internship Credit (MARK 4800)

Students are expected to secure their own internships. There are several opportunities within Terry College for students to network with potential employers. An internship is employment that gives a student practical experience in marketing activities and provides academic credit. An internship is the equivalent of a 3-credit hour upper-level marketing course, so the work responsibilities must provide substantial marketing experience which contributes meaningfully to a student’s understanding of the discipline.

You must complete the online application to have the internship approved. Once it is approved by our marketing faculty and verified by your supervisor, you will be granted access to register for MARK 4800. You will not be able to register for that course until your application has been approved and verified. Remember MARK 3000 is a prerequisite to MARK 4800. Keep in mind, just like any 3 credit hour course, there is a tuition cost for MARK 4800.

Learn More

All students intending to apply for internship credit must complete the online application (use your MyID to login).

Marketing Major Curriculum

Required Major Courses

  • MARK 4000: Marketing Research for Business Decisions (Prerequisites: MARK 3000 AND BUSN 3000 or STAT 3000)
  • MARK 4100: Consumer Buyer Behavior (Prerequisites: MARK 3000)
  • MARK 4900: Marketing Strategies & Decision Making, or MARK 4910: Sustainable Marketing Strategy (Prerequisites: MARK 4000 AND MARK 4100, FINA 3000, MGMT 3000)

Major Related Courses

Students must take an additional 4 marketing courses of their choice OR apply to an Area of Emphasis and complete those required courses:

Optional Area of Emphasis: Professional Selling

  • MARK 4210: Professional Selling and Customer Relationship Management
  • MARK 4220: Sales Force Strategy and Management, or MARK 4350: Marketing Analytics
  • MARK 4230: Advanced Selling
  • MARK 4800: Marketing Internship Cooperative
    or departmental approved and verified work experience and one additional 4000–5999 level MARK course not counted elsewhere for the marketing major.
  • Participation in the Terry Sales Competition in the fall or spring.

Optional Area of Emphasis: Digital Marketing

  • MARK 4600: Integrated Marketing and Brand Communication
  • MARK 4450: Social Media Marketing Strategy
  • MARK 4650: Digital Marketing Analytics
  • MARK 4800: Internship in Digital Marketing, or MARK 4670: Digital Marketing Privacy and Ethics
  • Attendance to and participation at digital marketing day offered in the fall
  • Participation in the digital marketing competition offered in the spring

* Completion of the Professional Selling or Digital Marketing requirements will result in recognition on the student’s official transcript.

Additional Resources

  • Marketing Career Resources
  • The University of Georgia Bulletin is the official publication for academic matters of the University of Georgia.
  • The official UGA Schedule of Classes is available on ATHENA.
  • The Office of the Registrar maintains academic records for all University of Georgia students and publishes the Academic Calendar. Final exam schedules for each semester are also available at the calendar site.
  • Disability Resource Center: The Disability Resource Center works directly with students to assess their individual disability-related needs and to develop appropriate plans for academic accommodations and services. Voice (706) 542-8719
  • Office for Student Success and Achievement: The Office for Student Success and Achievement can help students assess their academic skills and make plans to improve critical skills, as well as tutoring resources to improve your comprehension in various subjects. If you’re struggling academically and want a counselor to help you identify where you can improve, contact them to set an appointment. (706) 542-7575
  • Career Center: The UGA Career Consultants can help update your resume, hone networking skills, practice interviewing abilities, and more. Call the main desk to set up an appointment: (706) 542-3375
  • Student Veterans Resource Center: This office serves as a resource for UGA student veterans, conveniently pointing students to the UGA resources they need while offering support and advocacy for all student veterans. There’s also a Student Veterans Association, which is a great way to meet fellow student veterans! Their office is located in room 128 of the Tate Student Center and can be reached at (706) 542-7872 or svrc@uga.edu
  • UGA Health Center: Not feeling well? Stressed out? The UGA Health Center is open for your health care needs: (706) 542-1162
  • Office of Student Financial Aid: Want to know your HOPE/Zell Miller GPA and/or remaining hours? Got other financial aid questions? Contact the OSFA at osfa@uga.edu, or by phone at (706) 542-6147 (press 1 and ask to speak to an OSFA counselor), or drop in from 8 a.m. – 5 p.m. in the Holmes-Hunter Academic Building by the UGA Arch to speak with a counselor.

Helpful Handouts

Other Resources