Marketing Advising

This page is for current and prospective Marketing majors in the Terry College of Business. Students who have not yet been admitted to Terry should work with the Exploratory Center for advising and major exploration or be assigned to an advisor for “pre-business.”

Meet Your Marketing Advisors

Jason Booth
Jason W. Booth
jwbooth@uga.edu (706) 542-3767
  • Department Advisor, Department of Marketing
Head shot of Andrea Luther
Andrea Luther
andrea.luther@uga.edu (706) 542-3770
  • College Advisor, Undergraduate Program in Athens
Headshot of Zach Thrift
Zach Thrift
zachary.thrift@uga.edu (706) 542-5009
  • College Advisor, Undergraduate Program in Athens
Lillie Watson
Lillie Watson
lillie.watson25@uga.edu (706) 542-5023
  • College Advisor, Undergraduate Program in Athens

Advising Appointments

Need an appointment? Visit SAGE to view your assigned advisor and schedule advising appointments.

Semester Advising FAQs

Drop-In Advising Hours

Drop-in advising is available throughout the Fall and Spring semesters after Drop/Add through the last day of classes unless otherwise noted. Current hours are:

  • Jason Booth: Tuesdays, 3:00-4:00 p.m. (C308 Benson Hall or Zoom)
  • Andrea Luther: Tuesdays and Thursdays, 3:00-4:00 p.m. (Check-in D310 Orkin Hall)
  • Zach Thrift: Tuesdays and Wednesdays, 2:30-3:30 p.m. (Check-in D310 Orkin Hall)
  • Lillie Watson: Tuesdays and Wednesdays, 3:00-4:30 p.m. (Check-in D310 Orkin Hall)

Explore the Marketing Major

Marketing prepares students to understand consumer behavior, build brands, analyze markets, leverage data, and develop strategies that help organizations grow.

Not Yet Admitted to Terry?

Students interested in Marketing should:

  1. Declare Intended-BBA Marketing through Athena.
  2. Work with an advisor in the Exploratory Center.
  3. Apply for admission to the Terry College of Business when eligible.

Already in a Terry Major?

Current Terry students who want to add or switch to Marketing should follow the Terry major modification process.

Marketing Major Curriculum

Required Major Courses

Complete 3 required marketing courses.

  • MARK 4000: Marketing Research for Business Decisions (Prerequisites: MARK 3000 AND BUSN 3000 or STAT 3000)
  • MARK 4100: Consumer Buyer Behavior (Prerequisites: MARK 3000)
  • MARK 4900: Marketing Strategies & Decision Making
    -or-
    MARK 4910: Sustainable Marketing Strategy (Prerequisites: MARK 4000 AND MARK 4100, FINA 3000, MGMT 3000)

Marketing Electives

Complete an additional 4 marketing electives.

Areas of Emphasis

Students may choose to complete an optional Area of Emphasis. Completion is recognized on the student’s official transcript.

Professional Selling

The Professional Selling Area of Emphasis combines advanced coursework with experiential learning opportunities.

Requirements include:

  • MARK 4210: Professional Selling and Customer Relationship Management
  • MARK 4220: Sales Force Strategy and Management
    -or-
    MARK 4350: Marketing Analytics
  • MARK 4230: Advanced Selling
  • MARK 4800: Marketing Internship Cooperative
    -or-
    Departmental approved and verified work experience and one additional 4000–5999 level MARK course not counted elsewhere for the marketing major
  • Participation in the Terry Sales Competition in the fall or spring

Digital Marketing

The Digital Marketing Area of Emphasis focuses on strategy, analytics, and emerging digital technologies.

Requirements include:

  • MARK 4600: Integrated Marketing and Brand Communication
  • MARK 4450: Social Media Marketing Strategy
  • MARK 4650: Digital Marketing Analytics
  • MARK 4800: Internship in Digital Marketing
    -or-
    MARK 4670: Digital Marketing Privacy and Ethics
  • Attendance to and participation at digital marketing day offered in the fall
  • Participation in the digital marketing competition offered in the spring

Marketing Internship Credit (MARK 4800)

MARK 4800 allows marketing majors to earn academic credit for a qualified marketing internship. This 3-credit hour elective is designed to provide meaningful, hands-on marketing experience that complements classroom learning.

Eligibility & Application Process

To earn internship credit, you must:

  • Be a marketing major and have successfully completed MARK 3000.
  • Secure your own marketing internship position.
  • Submit the Marketing Internship Credit Application using your MyID.
  • Obtain approval from the Marketing Internship Faculty Advisor and verification from your supervisor.
  • Register for MARK 4800 after your internship has been approved and verified.

Important:

  • You must be enrolled in MARK 4800 during the same semester you complete the internship.
  • Internship credit cannot be awarded for internships completed in a previous or future semester.
  • MARK 4800 carries the same tuition costs as any other 3-credit hour course.

Application Deadlines

Students are encouraged to submit applications before final exams during the semester prior to their internship. Late applications may be accepted, but approval and verification delays could prevent timely registration.

Internship Requirements

To receive academic credit, you must:

  • Complete at least 200 hours of marketing-related work during the semester.
  • Perform the responsibilities outlined in your approved internship application.
  • Maintain a record of activities and accomplishments throughout the internship.
  • Submit a reflection paper (maximum four pages, single-spaced, 12-point font) through eLC by the last day of the semester.
  • Complete a supervisor evaluation coordinated by the Marketing Department.

Students pursuing a marketing area of emphasis should select an internship that aligns with that area.

Grading

MARK 4800 is graded on a Satisfactory (S) / Unsatisfactory (U) basis.

  • 2/3 of the grade: Reflection paper
  • 1/3 of the grade: Supervisor evaluation

What Qualifies as a Marketing Internship?

A qualifying internship must provide substantial marketing experience and contribute meaningfully to your understanding of marketing.

Examples include:

  • Sales representative roles
  • Promotional campaign development
  • Consumer or market data analysis
  • Digital marketing and social media management
  • Marketing assistant positions

The following generally do not qualify:

  • Primarily administrative positions (answering phones, copying, running errands, etc.)
  • Continuing an existing job rather than starting a new position
  • Positions within a family-owned business

All internship positions must be approved by the Marketing Internship Faculty Advisor.

Apply for Internship Credit

Resources for Marketing Students

Career Planning

Academic Planning

Elective Planning

Student Support Services

  • Disability Resource Center works directly with students to assess their individual disability-related needs and to develop appropriate plans for academic accommodations and services.
  • Office for Student Success and Achievement helps students assess their academic skills and make plans to improve critical skills, as well as tutoring resources to improve comprehension in various subjects. If you’re struggling academically and want a counselor to help you identify where you can improve, contact them to set an appointment.
  • Office of Student Financial Aid — Want to know your HOPE/Zell Miller GPA and/or remaining hours? Got other financial aid questions? Contact the OSFA at osfa@uga.edu, or by phone at (706) 542-6147 (press 1 and ask to speak to an OSFA counselor), or drop in from 8 a.m. – 5 p.m. in the Holmes-Hunter Academic Building by the UGA Arch to speak with a counselor.
  • Student Veterans Resource Center serves as a resource for UGA student veterans, conveniently pointing students to the UGA resources they need while offering support and advocacy for all student veterans. There’s also a Student Veterans Association, which is a great way to meet fellow student veterans!
  • UGA Health Center — Not feeling well? Stressed out? The UGA Health Center is open for your health care needs.