Program Information
This program is available as a custom program. Please contact Jason Parrish for more information.
Faculty
- Associate Dean for Research and Executive Programs, Office of the Dean
- C. Herman and Mary Virginia Terry Distinguished Chair of Business Administration and Professor, Department of Management
Overview
This program is ideal for individual leaders responsible for making critical decisions that will have organizational impact. It provides an investigation of strategic decision-making processes, including an exploration of the role of uncertainty and cognitive biases when making business decisions. Participants gain critical skills and techniques used to assess key factors related to successful corporate communication and crisis management.
The workshop identifies factors that influence corporate communication techniques. Participants also examine issues to consider when developing crisis communications based on an assessment of a firm’s situation and reputation management.
Who Will Benefit
Leaders, managers, and corporate response teams interested in improving strategic decision-making and public perceptions of firms in order to:
- Make solid strategic decisions free of bias
- Manage corporate reputation
Takeaways
- Gain awareness of key cognitive biases influencing business decisions
- Understand internal and external customer perceptions of corporate response to crisis
- Learn insights and strategies for crafting corporate responses to crises and managing issues
Want to Learn More?
We’re here to answer any questions you may have about Strategic Decision Making or other programs provided by the Terry College of Business Office of Executive Education.
- Director of Corporate Programs, Executive Education