Certificates in Digital Marketing
Gain skills and strategies to enhance your career path.
Digital marketing is now a necessary skill in the modern workplace, whether you are a marketing professional, manager of a marketing team, or an executive who needs to understand the strategic landscape of the modern marketplace. The Terry College of Business has partnered with Silicon Valley experts to design three comprehensive training programs specific to these job roles, to provide you access to the knowledge you need, and the skills and strategies required to enhance your existing career path and knowledge base.
Once successfully completed, these training programs meet the educational requirements to sit for the Online Marketing Certified Associate (OMCA) or Online Marketing Certified Professional (OMCP) designation exams.
Program Options
Digital Marketing Specialist: Selling Basics
Digital Marketing Specialist: Selling Basics
Manage and collaborate with your digital marketing teams.
This three-month overview course is designed for business professionals who seek to better understand digital marketing at a high level.
By providing a foundational framework for mastering all major digital marketing channels, you will enhance your understanding of consumer behaviors and discover how data analysis can guide important marketing decisions in the ever-evolving digital landscape. The power and potential of digital marketing is summarized in 6 short (3 to 5 hours), foundation-level courses.
What You’ll Learn
Topics in the program include:
- Search engine optimization (SEO)
- Conversion optimization
- Web analytics
- Social media
- Content strategy
- Email marketing
- Mobile marketing
Who Will Benefit
- Mid- to senior-level executives responsible for developing marketing strategies
- Marketing, product development, technology, operations, or strategic planning executives who want to broaden their digital marketing expertise
- Executives who develop or lead digital marketing initiatives for clients
Takeaways
- Completion of any six of the courses offered fully meets the educational requirements to sit for the OMCA certification exam
- Digital Marketing Specialist – Selling Basics from Market Motive, a Simplilearn company
- UGA Digital Marketing Specialist – Selling Basics Certificate
Digital Marketing Media Specialist
Digital Media Marketing Specialist
Reach your marketing goals.
This six-month intensive course covers the top digital marketing channels for customer acquisition and sales. It teaches participants to use data analytics to solve problems and overcome challenges that occur in professional life every day, and will increase the efficiency and frequency of reaching marketing goals.
The course includes topics covered in Digital Marketing Specialist: selling basics, plus advanced classes in social media, email marketing, content strategy and mobile marketing.
What You’ll Learn
Topics in the program include:
- Search marketing/pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Conversion optimization
- Web analytics
- Foundations-level content from the Digital Marketing: Selling Basics course are also covered in this curriculum
Who Will Benefit
- Marketers who seek to invest in their professional skill set for hands-on digital marketing.
Takeaways
- UGA Digital Marketing Media Specialist Certificate
- Taking any two advanced courses fully meets the educational requirements to sit for the OMCP certification exam
Digital Marketing Professional Specialist
Digital Marketing Professional Specialist
Develop your social media content marketing strategy.
This 6-month intensive program provides an overview of the top customer engagement marketing channels which focus on creating content and strategy with social media platforms in mind, as well as marketing strategies for a consumer landscape dominated by mobile devices.
What You’ll Learn
Topics in the program include:
- Social media*
- Content strategy*
- Email marketing
- Mobile marketing
Foundations-level content from the Digital Sales and Marketing Basics course is also covered in this curriculum.
Courses marked with an asterisk (*) are needed to meet educational requirements to sit for the OMCP certification exam.
Who Will Benefit
- Media and marketing professionals who need to learn the techniques of digital media marketing.
Takeaways
- UGA Digital Marketing Professional Specialist Certificate
Want to Learn More?
We’re here to answer any questions you may have about Certificates in Digital Marketing or other programs provided by the Terry College of Business Office of Executive Education.
- Associate Director of Open Enrollment Programs & Conferences, Executive Education