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Research at the Terry College of Business

About Us

Terry faculty and doctoral students aspire to conduct and publish academic research that informs the ways both scholars and business practitioners think about business issues. In addition to promoting scholarship, we are committed to affecting business practice by disseminating our research to working professionals and tackling issues of importance to the business community. 

Research and Areas of Expertise by Department

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Athens, Ga. – When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power…

What does your SAT score mean for your ability to pay off a car loan?  What does your Facebook feed say about your chances of landing a mortgage?  The answers: More than you think. 

Taste. Price. Convenience. Grocery shopping can be a balancing act, but in the last two decades, many companies and governments instituted front-of-box or front-of-shelf nutrition labels to help shoppers make better decisions. But do they work?