As the demand for data analysts and scientists grows, there is a significant need for students in every Terry College major to have a firm understanding of quantitative, technical and business skills. Through the Area of Emphasis (AoE) in Business Analytics, students self-select into a set of well-defined analytic-based courses, serving as a signal to employers that Terry students learned the foundational analytic skills. The 12 hours of curriculum consists of an analysis and a programming component but will not change any required major field courses students take for any major.
The analysis component contains three statistic/econometrics courses of three hours each. Two courses (BUSN 3000 and BUSN 4000) are already required of Terry BBA students, while the third (BUSN 5000) is a new course called “Introduction to Data Science for Business and Economics.”
The programming component consists of students choosing two programming courses from a menu of five: SQL, Python programming I, Python programming II, R programming I, and R programming II, which are 1.5 hours each.
- Analytics (9 hours)
BUSN 3000 (3 hours) – Applied Statistics and Data Analysis for Business
BUSN 4000 (3 hours) – Predictive Modeling and Optimization
BUSN 5000 (3 hours) – Introduction to Data Science for Business and Economics
- Programming (3 hours - Select two of the following courses)
BUSN 3020E (1.5 hours) – Structured Query Language (SQL) Skills for Business Analytics
BUSN 3030E (1.5 hours) – Python Programming Skills for Business Analytics I
BUSN 4030E (1.5 hours) – Python Programming Skills for Business Analytics II
BUSN 3040E (1.5 hours) – R Programming Skills for Business Analytics I
BUSN 4040E (1.5 hours) – R Programming Skills for Business Analytics II
Completing the AoE
Students are required to earn an average 3.0 GPA to earn the AoE. BUSN 4000 and 5000 must be taken at the University of Georgia, and an average grade of 3.0 achieved in those two courses. Passing marks (S or C or higher) must be earned in all courses.