Area of Emphasis in Business Analytics - Terry College of Business

As the demand for data analysts and scientists grows, there is a significant need for students in every Terry College major to have a firm understanding of quantitative, technical and business skills. Through the Area of Emphasis (AoE) in Business Analytics, students self-select into a set of well-defined analytic-based courses, serving as a signal to employers that Terry students learned the foundational analytic skills.

Contact your Academic Advisor for more information on the Area of Emphasis in Business Analytics.

Curriculum

The 12 hours of curriculum consists of an analysis and a programming component but will not change any required major field courses students take for any major.

Analytics

(9 hours)

The analytics component contains three statistic/econometrics courses of three hours each.

BUSN 3000 and BUSN 4000 are already required of Terry BBA students, while BUSN 5000 a new course.

BUSN 3000: Applied Statistics and Data Analysis for Business (3 hours)
BUSN 4000: Predictive Modeling and Optimization (3 hours)
BUSN 5000: Introduction to Data Science for Business and Economics (3 hours)

Programming

(3 hours — Select two of the following courses)

BUSN 3020E: Structured Query Language (SQL) Skills for Business Analytics (1.5 hours)
BUSN 3030E*: Python Programming Skills for Business Analytics I (1.5 hours)
BUSN 4030E: Python Programming Skills for Business Analytics II (1.5 hours)
BUSN 3040E: R Programming Skills for Business Analytics I (1.5 hours)
BUSN 4040E**: R Programming Skills for Business Analytics II (1.5 hours)

* BUSN 3030E is a prerequisite or core requisite for BUSN 4030E
** BUSN 3040E is a prerequisite or core requisite for BUSN 4040E

Grade Requirements

Students are required to earn an average 3.0 GPA to earn the area of emphasis. BUSN 4000 and 5000 must be taken at the University of Georgia, and an average grade of 3.0 achieved in those two courses. Passing marks (S or C or higher) must be earned in all courses.

Frequently Asked Questions

How do I add the new Business Analytics area of emphasis to my major?

The new emphasis should be available as an option for students admitted to their Terry major during the spring 2022 semester or thereafter.

Log into Athena, select Student > Student & Registration > My Programs > Major

Students admitted to their major prior to the spring 2022 semester may need to have their curriculum manually updated by the Registrar’s Office. If you cannot add the emphasis, please email your academic advisor or terrybba@uga.edu or reghelp@uga.edu for assistance.

I’m an International Business co-major. Can I complete the Business Analytics area of emphasis?

No. The Business Analytics area of emphasis is only an option for regular BBA majors. International Business co-majors who have room in their schedules are welcome to take any of the courses that make up the BA emphasis curriculum, but the emphasis will not appear on their record or transcript.

I’m already required to take BUSN 3000 and BUSN 4000 as part of my regular major requirements, but how will the other courses be used to satisfy my degree requirements?

All BBA majors (excluding International Business co-majors) are required to complete a minimum of 12 hours of Upper Division General Electives (UDGE). BUSN 5000 will count as 3 of those 12 hours, while the combination of at least two of the 1.5-hour BUSN programming language courses can count as another 3 hours of UDGE. These courses can also count as free electives for any students needing to reach the minimum 120-hour mark for graduation.

What are the prerequisites or core requisites for the programming language courses?

There are no prerequisites for BUSN 3020E (SQL), BUSN 3030E (Python 1), or BUSN 3040E (R 1). However, BUSN 3030E is a prerequisite/core requisite for BUSN 4030E (Python 2), while BUSN 3040E is a prerequisite/core requisite for BUSN 4040E (R 2). This leads to the following possible course combinations and sequences, all of which would satisfy the requirements for the new emphasis:

• BUSN 3020E (SQL) + BUSN 3030E (Python 1)
• BUSN 3020E (SQL) + BUSN 3040E (R 1)
• BUSN 3030E (Python 1) + BUSN 3040E (R 1)
• BUSN 3030E (Python 1) + BUSN 4030E (Python 2) [Preferred]
• BUSN 3040E (R 1) + BUSN 4040E (R 2) [Preferred]

Which programming courses should I take?

Students are encouraged to complete a two-course sequence in either the Python or R programming languages.

Can I take both the Python and R sequences?

Yes. Provided they have room in their schedule, students can take all five 1.5-hour BUSN programming language courses if they wish.

What grades do I have to earn for the courses to satisfy the emphasis?

Each of the 1.5-hour online programming courses (BUSN 3020E, BUSN 3030E, BUSN 3040E, BUSN 4030E, and BUSN 4040E) are graded pass/fail (S/U), so you merely have to pass these with a satisfactory mark.

You must earn no less than a grade of C (2.0) for BUSN 3000, BUSN 4000, and BUSN 5000. However, your average grade across BUSN 4000 and BUSN 5000 must be a B (3.0)

What grades do I have to earn in BUSN 4000 and BUSN 5000 to receive a B average?

The grade numbers for the two courses must add up to six, so that when you divide by two, the result is three, denoting the B average. For example, a B- (2.7) and B+ (3.3), would average to a 3.0.

I have completed MATH 2200/2250 and ECON 4750. Can I substitute ECON 4750 for BUSN 4000?

Yes, but you must meet the same grade requirements (minimum grade of C or better; B (3.0) average across ECON 4750 and BUSN 3000).