Digital Marketing
Become a Certified Digital Marketer in just 10 weeks
Develop in-demand tactical and strategic digital skills in our Digital Marketing certificate course. You’ll master the art of AI-powered digital marketing strategy with the support of expert instructors and mentors in 10-weeks. The course is immersive and complemented by optional interactive live sessions to enhance your learning experience.
Program Overview
Whether charting a new career path, transitioning roles, or aiming for a promotion, our program offers the tools and support to propel you toward your distinct career aspirations.
Our expert-led sessions will teach you the nuances of pivotal digital marketing channels, from SEO and SEM to Facebook Ads, Content Marketing, and cutting-edge Marketing Automation techniques.
What You’ll Learn
Topics in the program include:
Digital Marketing Fundamentals
- Understand the role of marketing within a business
- Set SMART objectives
- Build customer personas aligned to the consumer journey
- Define basic digital marketing strategy KPIs
- Align channels to marketing outcomes
Website Analytics
- Identify goals and conversions for various types of websites
- Understand key Google Analytics reports and capabilities
- Evaluate your audience and measure the success of your marketing efforts
- Provide optimization recommendations to enhance your marketing ROI
Email Marketing
- Navigate the functionality of an email service provider (Mailchimp)
- Create an email campaign designed for maximum conversion
- Analyze metrics for campaign optimization
Search Engine Marketing
- Learn the basics of SEM with Google Ads
- Build an effective keyword strategy
- Analyze keyword data and provide recommendations for campaign optimization
- Launch a paid advertising campaign
Al + ChatGPT in Digital Marketing
- Introduction to Artificial Intelligence
- How to use ChatGPT
- Uses of ChatGPT in digital marketing
…and more
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Data-Driven Digital Marketing Strategy
Takeaways
- Industry-recognized certifications, including Google Ads Search, Google Analytics, and HubSpot Email Marketing
- University of Georgia Certificate of Program Completion
- 10 CEUs to enhance your professional credentials further
Requirements
Technology
During the live-online session(s), participants are expected to have strong internet service and a laptop/desktop computer with audio and video capabilities to fully interact with the instructor and classmates.
Continuing Education Units
To receive the Certificate of Program Completion and Continuing Education Units (CEUs), participants must:
- Complete 100% of online coursework
- Achieve 70% or better on each module assessment
- Complete and submit all strategic Digital Marketing Playbooks
- Acquire a passing score on the following certifications: Google Ads Search, Google Analytics, and HubSpot Email Marketing
This Digital Marketing certificate course is offered by the University of Georgia Center for Continuing Education and Terry College Executive Education, in collaboration with Ziplines Education.
Ziplines Education is a practical, industry-driven education company that provides essential digital skills and hands-on experience to equip learners for high-growth careers. Additionally, collaboration with Ziplines provides access to cutting-edge resources and real-world projects, enhancing the learning experience and better preparing students for their future careers.
Want to Learn More?
We’re here to answer any questions you may have about Digital Marketing or other programs provided by the Terry College of Business Office of Executive Education.
- Associate Director of Open Enrollment Programs & Conferences, Executive Education