Want to return to campus wiser and richer?
- Gain interview-worthy experience in human-centered design, one of the hottest methods being used today.
- Win cash prizes totaling $3,000
- Work directly with Cox Enterprises
Who can participate?
Any student enrolled at UGA.
How big are the teams?
We prefer teams of at least 2 or more.
What’s my time commitment?
Each week we hold a 60–75 minute session starting at 5:30 pm with subject matter experts. There is a weekly deliverable due Fridays to keep your challenge on track.
Value to students:
- Make a specific IMPACT in communities
- Develop creative self-sufficiency
- Learn Design Thinking tools for businesses
- Practice teamwork skills
- Build your resume
Which disciplines can participate?
We encourage students of all levels and disciplines to participate.
Winner Receives
- Cash prizes totaling $3,000!
- Opportunities to continue product development in an entrepreneurship or accelerator program
Program Information
Kickoff Meeting:
July 15, 2024 at 5:30pm via Zoom
Final Pitch Delivery:
Thursday, August 22, 2024
Studio 225 (225 W. Broad Street, Athens, GA)
5:00pm
Sponsored By
Are you interested?
Contact Don Chambers for more information.
Program Topics by Week
Session 1
Intro to Design Thinking: Empathy
Learning objectives:
- Develop an understanding of the Design Thinking process and how it can be applied in a variety of settings
- Learn techniques to understand users’/clients’ motivations and gather deeper insights (asking “why?” to dig for meaning, seeking stories, exploring emotions)
- Practice truly listening, assuming a beginner’s mindset, testing their assumptions, and moving beyond judgment
Session 2
Human Center Designed Thinking
Learning objectives:
- Understand how Design Thinking addresses human needs and builds from empathy
- Learn three tools to assist in the identification of needs
- Stakeholder Mapping
- Context Mapping
- Affinity Clustering
- Apply these tools to their particular challenge
- Define needs to be used in Problem Statement
Session 3
Problem Definition
Learning objectives:
- Apply learnings/points of views developed through the Human Centered Design module to reframe the challenge
- Identify problem definition methods in order to recognize patterns and triangulate insights
- Draft an actionable and compelling problem statement for their particular challenge
Session 4
Ideation
Learning objectives:
- Increase knowledge and skills in the best practices for ideation
- Master the interplay of divergent and convergent thinking in developing breakthrough ideas
- Enhance ability to think laterally
- Build capacity to translate diversity of talents and perspectives into ideas
Session 5
Prototype and Pitch
Learning objectives:
- Understand how Design Thinking leads to rapid prototyping of inexpensive solutions that can readily be tested
- Learn three tools used for prototyping and pitching
- Sketching
- Business Model Canvas
- Design Brief
- Design a Pitch of their solution for business and investors