Applications for the 2024 competition have closed!

Current students from any college or university with a consumer-focused business are invited to compete in the 2024 Collegiate Great Brands Competition on Wednesday, March 27, 2024, in Studio 225 (225 W. Broad St.) at the University of Georgia in Athens, Georgia. Each student business will bring their ideas, business and/or product for a chance to win prize money totaling $25,000.

Important Dates

Deadline to Apply:
Thursday, February 29, 2024

Finalists Announced:
Wednesday, March 13, 2024

Competition Day:
Join us on Wednesday, March 27, 2024 in Athens, Georgia at 5 p.m. in Studio 225 to see teams pitch their business.

Eligibility & Rules

In order to qualify for the event, student teams must meet the following requirements:

  1. Undergraduate and Graduate students only.
    PMBA, EMBA, or PhD team is required to have at least one undergraduate student on the team.
  2. If a member of the team has graduated, they must have graduated within the past three semesters.
  3. Businesses must have less than $2 million in cumulative lifetime sales plus cumulative lifetime third party funding, grants or awards.
  4. Business must be consumer-focused (business to consumer).


Teams are eligible for a maximum travel stipend of up to $1,500, including hotel accommodations.

2024 Winners

Congratulations to our first place winners, Chiara Munzi and Izzy Gorton with Chi Chi Foods from Washington University in St. Louis! Chi Chi is “breakfast of champions” using high protein, gluten-free, low-carb chickpeas instead of oats.

Second place is Tamara Marshall with Manta Systems, Inc. from the University of Texas, Dallas. Manta is a device that automatically feeds frozen food cubes to saltwater aquariums.

Third place is Matthew Tesvich with OX SOX from the University of Georgia. OX SOX neutralizes stinky feet!

Previous Winners

  • 2023 — Swake, University of Georgia
  • 2022 — Gently Soap, University of Georgia
  • 2021 — Quokka Brew, University of California-Berkeley
  • 2019 — Celise, American University
  • 2018 — Cleancult, Babson College
Winners of the 2024 Collegiate Great Brands pitch competition stand with their novelty prize checks with the contest's four judges behind them at Studio 225.