Current students from any college or university with a consumer-focused business are invited to compete in the 2024 Collegiate Great Brands Competition on Wednesday, March 27, 2024, in Studio 225 (225 W. Broad St.) at the University of Georgia in Athens, Georgia. Each student business will bring their ideas, business and/or product for a chance to win $25,000.

Important Dates

Deadline to Apply:
Thursday, February 29, 2024

Finalists Announced:
Wednesday, March 13, 2024

Competition Day:
Wednesday, March 27, 2024
5:30 p.m. in Studio 225 (Athens, GA)

Eligibility & Rules

In order to qualify for the event, student teams must meet the following requirements:

  1. Undergraduate and Graduate students only.
    PMBA, EMBA, or PhD team is required to have at least one undergraduate student on the team.
  2. If a member of the team has graduated, they must have graduated within the past three semesters.
  3. Businesses must have less than $2 million in cumulative lifetime sales plus cumulative lifetime third party funding, grants or awards.
  4. Business must be consumer-focused (business to consumer).


Teams are eligible for a maximum travel stipend of up to $1,500, including hotel accommodations.

2023 Winners

Congratulations to our 1st place winner, Vanessa Sachs from the University of Georgia with SWAKE! Cosmetics for the lifelete!

SWAKE wins $25,000 at the Collegiate Great Brands Competition

2nd place went to OX SOX from the University of Georgia. OX SOX neutralizes stinky feet!

3rd place went to ChiChi Foods from Washington University in St. Louis. ChiChi Foods is a high protein, gluten-free, low-carb and insanely delicious chickpea oatmeal.

SWAKE wins $25,000 at the Collegiate Great Brands Competition

Previous Winners

  • 2023 — Swake, University of Georgia
  • 2022 — Gently Soap, University of Georgia
  • 2021 — Quokka Brew, University of California-Berkeley
  • 2019 — Celise, American University
  • 2018 — Cleancult, Babson College