Concentration in Business Analytics
Today's organizations have seen a quantum leap in the amount of relevant data available for decision making. Stronger focus on managing internal business processes creates more internal data, and external data from a myriad of sources is now available on the internet. This internal and external data is increasingly being “mined” to improve insights about customers, competitors, and internal operations. The implementation of mass sensor networks to provide data to address environmental sustainability issues will add to this data deluge. The insights gained from data analysis can help organizations make better decisions, all the way from the boardroom to the customer-facing employees. Better decisions mean better organizational performance. Businesses are quickly turning to “business analytics” and “Big Data” to harness this ocean of data and the new technologies needed to make sense of it. The demand for employees with the skills and understanding in this realm is growing fast, and not likely to subside.
Georgia MBAs with concentrations in Business Analytics have accepted positions applying analytics to operations at companies like Amazon, Coca-Cola, Delta Air Lines, and Georgia-Pacific. Terry graduates pursue Business Analytics roles within Marketing or Consumer Insights with companies like IHG, and Nielsen, and Marketing Analytics with Apple and The Home Depot. Business Analytics graduates also pursue and accept roles in leadership development programs where they can apply their skills to a variety of functions within one organization.
Typical job titles: Analytics Consultant, Manager of Procurement, Business Analyst, Sourcing Analyst, Process Improvement Analyst
The MBA concentration of “Business Analytics” will prepare MBA students for this exciting realm. It will require the equivalent of three courses (9 hours) for the “core,” plus at least four “directional” courses.