Concentration in Marketing

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.

Georgia MBAs with a concentration in marketing have accepted jobs with the following companies in recent years: 3M, Becton Dickinson, CharBroil, Dell, E&J Gallo Winery, Georgia-Pacific, Sanofi, and The Home Depot.

Typical job titles: Associate Brand Manager, Marketing Specialist, Market Research Analyst, Client Executive