About the Marketing concentration
Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.
Georgia MBAs with a concentration in marketing have accepted jobs with the following companies in recent years: 3M, Becton Dickinson, CharBroil, Dell, E&J Gallo Winery, Georgia-Pacific, Sanofi, and The Home Depot.
Typical job titles
- Associate Brand Manager
- Marketing Specialist
- Market Research Analyst
- Client Executive
Concentration Path - Marketing
Curriculum
Required Courses (12 hours)
- MARK 7930: Marketing Planning & Strategy (Fall)
- MARK 7980: Marketing Analytics & Decision Making (Spring)
Choose two of the following:
- MARK 7600: Predictive Analytics (Fall)
- MARK 7720: Advertising and Promotions Management (Fall)
- MARK 7550: Social Media Marketing and Strategy (Spring)
Suggested Electives (9 hours)
- ACCT 7600: Financial Statement Analysis (Spring)
- ECON 7940: Economics of Managing Organizations (Fall & Spring)
- ECON 7950: Competitive Strategy & Structure (Fall)
- ENTR 7090: Critical Design Thinking (Spring)
- ENTR 7510: Developing Successful Business Plans (Fall)
- ENTR 7525: Managing the Entrepreneurial Venture (Fall & Spring)
- BUSN 7900: Directed Studies in Financial Modeling
- LEGL 7050: Negotiations (Fall)
- MGMT 7011: Leading Evolving Organizations (Fall)
- MGMT 7130: Designing, Managing, and Improving Supply Chains (Fall)
- MGMT 7260: Service Operations Management (Spring)
