Skip to main content Skip to main menu

Main menu


Concentration in Business Analytics

About the Business Analytics concentration

Today's organizations have seen a quantum leap in the amount of relevant data available for decision making. Stronger focus on managing internal business processes creates more internal data, and external data from a myriad of sources is now available on the internet. This internal and external data is increasingly being “mined” to improve insights about customers, competitors, and internal operations. The implementation of mass sensor networks to provide data to address environmental sustainability issues will add to this data deluge. The insights gained from data analysis can help organizations make better decisions, all the way from the boardroom to the customer-facing employees. Better decisions mean better organizational performance. Businesses are quickly turning to “business analytics” and “Big Data” to harness this ocean of data and the new technologies needed to make sense of it. The demand for employees with the skills and understanding in this realm is growing fast, and not likely to subside.

Georgia MBAs with concentrations in Business Analytics have accepted positions applying analytics to operations at companies like Amazon, Coca-Cola, Delta Air Lines, and Georgia-Pacific.  Terry graduates pursue Business Analytics roles within Marketing or Consumer Insights with companies like IHG, and Nielsen, and Marketing Analytics with Apple and The Home Depot.  Business Analytics graduates also pursue and accept roles in leadership development programs where they can apply their skills to a variety of functions within one organization.

Typical job titles

  • Analytics Consultant
  • Manager of Procurement
  • Business Analyst
  • Sourcing Analyst
  • Process Improvement Analyst

Concentration Path - Business Analytics


The MBA concentration of “Business Analytics” will prepare MBA students for this exciting realm. It will require the equivalent of four courses (12 hours) for the “core,” plus at least four “directional” courses.


Required Courses (12 hours)

Suggested Electives (9 hours)

  • FINA 7110: Valuation (Spring)
  • FINA 6320: Derivative Security Markets (Fall & Spring)
  • FINA 79250e: Financial Modeling (Spring)
  • MARK 7980: Marketing Analytics and Decision Making (Spring)
  • MGMT 7011: Leading Evolving Organizations (Fall)
  • MIST 6550: Energy Informatics (Fall & Spring)
  • MIST 7775: Cyber Threat Intelligence (Fall & Spring)

Latest News

A selection of photos looking back at the Terry College of Business in 2022.

Class Notes for Terry alumni from Fall/Winter 2022

Two University of Georgia students in the Georgia Full-Time MBA program will have their tuition paid for thanks to a generous gift from a former financier seeking to promote diversity and offer financial support to qualified MBA candidates.

Upcoming events