Full-Time MBA Program

Concentration in Marketing

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.

Concentration Path



Required Courses
  • MARK 7930: Marketing Planning & Strategy
  • MARK 7980: Marketing Analytics & Decision Making

Choose two of the following: