Full-Time MBA Program

Concentration in Marketing

Marketing is not what it used to be. In fact, it’s a lot more. In today’s complex and competitive environment, a marketing professional may manage products, services, brands, and customers. At Terry, students with a concentration in marketing explore the traditional area of product management alongside the emerging topics of managing brands, services, and customers. In addition, Terry recognizes that launching a marketing campaign for a new product is vastly different from managing a century old established brand.

Georgia MBAs with a concentration in marketing have accepted jobs with the following companies in recent years: Georgia-Pacific, Procter & Gamble, Johnson & Johnson, Nestle Purina, Nielsen, IBM, and Lowes.

Typical job titles: Associate Brand Manager, Marketing Specialist, Market Research Analyst, Client Executive

Concentration Path

Marketing

Curriculum

Required Courses (12 hours)
  • MARK 7930: Marketing Planning & Strategy
  • MARK 7980: Marketing Analytics & Decision Making (Spring)

Choose two of the following:

  • MARK 6220Sales Force Strategy and Management
  • MARK 7600: Predictive Analytics (Fall)
  • MARK 7620: Services Marketing (Spring)
  • MARK 7720: Advertising and Promotions Management (Fall)
  • MARK 7760: New Product Development (Spring)
Electives (9 hours)
  • ACCT 7600: Financial Statement Analysis (Spring)
  • ECON 7940: Economics of Managing Organizations (Fall & Spring)
  • ECON 7950: Competitive Strategy & Structure (Fall)
  • ENTR 7090: Critical Design Thinking (Spring)
  • ENTR 7510: Developing Successful Business Plans (Fall)
  • ENTR 7525: Managing the Entrepreneurial Venture (Fall & Spring)
  • BUSN 7900: Directed Studies in Financial Modeling
  • LEGL 7050: Negotiations (Fall)
  • MGMT 7011: Leading Evolving Organizations (Fall)
  • MGMT 7130: Designing, Managing, and Improving Supply Chains (Fall)
  • MGMT 7260: Service Operations Management (Spring)
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