The first of its kind, our Master of Marketing Research program melds real-world research, hands-on corporate projects, and traditional coursework to develop the type of marketing professionals that are sought after in today's industry.

Is the MMR program right for you?

• Class Profile
• Curriculum
• Employment Statistics

Points of Pride

Prominence

The MMR program was the first of its kind and has more graduates than any other program.

Faculty

Faculty are leaders in the marketing profession, serving on the American Marketing Association’s Academic Council and numerous editorial boards for leading journals.