The Coca-Cola Center for Marketing Studies, established in 1986, seeks to advance professional marketing research education and to identify and develop new programs and methods which will better serve the marketing community's needs for education and information. The Master of Marketing Research Program, an internationally recognized graduate program within the Terry College of Business, is administered by the center. The center also works to maintain and strengthen relations with the business community.
The Center is funded by endowment grants from the Coca-Cola Company, The Coca-Cola Foundation, AC Nielsen, M/A/R/C/ Inc., Audits and Surveys, MRCA, and the membership donations of an extensive list of leading firms on the MMR Board of Advisors. These funds support assistantships for the MMR students, faculty research grants, teaching materials, and seminars by industrial leaders. The faculty of the Marketing Department appreciates this support by these firms and invites the participation of other firms.
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