MMR coursework is completed in only 12 months, beginning in the summer semester (June) and ending the following spring semester. Students take approximately 13.5 credit hours per semester as follows:
Marketing Research Projects
Students are given the opportunity to conduct research projects or management audits in the area of marketing management under the supervision of a faculty member. Through active involvement in every stage of the marketing research process — from problem definition to research design, data collection, analysis, and final client reports — students gain practical, hands-on experience. Companies that have sponsored projects in the past include Coca-Cola, IBM, and Microsoft.
Executive Seminar Series
This series brings marketing professionals into the classroom to discuss their experience and expectations in marketing research as well as the current state of the industry. Seminars are followed by a formal question-answer session and reception.