MMR Curriculum - Terry College of Business

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MMR coursework is completed in only 12 months, beginning in the summer semester (June) and ending the following spring semester. Students take approximately 13.5 credit hours per semester as follows:

Course Sequence

Term	Courses
Summer	MARK 7100 Introductory Statistical Methods for Marketing Research MARK 7200 Data Collection Methods MARK 7610 Qualitative Research Executive Seminar Series MARK 7450 Consumer Behavior
Fall	MARK 6750 Introduction to Econometrics MARK 7220 Applications of Marketing Research Techniques I MARK 7720 Advertising & Promotion Management MARK 7980 Marketing Strategy MARK 7250 Marketing Research Project I Executive Seminar Series
Spring	MARK 7650 Applied Multivariate Methods MARK 7320 Applications of Marketing Research Techniques II MARK 7700 Discrete Choice and Conjoint Analysis MARK 7950 Database Marketing & Customer Relationship Management MARK 7350 Marketing Research Project II Executive Seminar Series

Marketing Research Projects

Students are given the opportunity to conduct research projects or management audits in the area of marketing management under the supervision of a faculty member. Through active involvement in every stage of the marketing research process — from problem definition to research design, data collection, analysis, and final client reports — students gain practical, hands-on experience. Companies that have sponsored projects in the past include Coca-Cola, IBM, and Microsoft.

MMR Advisory Board

Executive Seminar Series

This series brings marketing professionals into the classroom to discuss their experience and expectations in marketing research as well as the current state of the industry. Seminars are followed by a formal question-answer session and reception.

MMR Executive Seminar Series