Analytics and Artificial Intelligence

Terry’s long-standing leadership in data and technology, which began with our groundbreaking Management Information Systems program, continues today through expanded analytics curriculum, experiential learning, and industry-connected graduate programs. Through the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights, the Master of Marketing Research, the Master of Science in Business Analytics, and the Master of Science in Business and Artificial Intelligence, the college advances essential research and equips students with the analytical fluency now essential in every business discipline.

Artificial intelligence is a natural extension of this commitment. Through our Strategic Plan for AI Integration, we are advancing a coordinated approach to AI across teaching, learning, research, and operations. Stewarded by the IIBAI, the plan focuses on preparing students to use AI effectively and responsibly, while supporting faculty and staff development, responsible innovation, and engagement with industry. We strive to prepare Terry graduates to use analytics, AI, and emerging technologies to make a positive impact in both their communities and organizations.

Innovation

Innovation isn’t just developing disruptive ways of doing things or creating cool apps — it’s a mindset. Companies seek employees who can move even the most traditional businesses forward. Terry graduates are equipped to innovate.

As the home of the UGA Entrepreneurship Program and the Certificate in Entrepreneurship, Terry helped fuel a university-wide innovation boom. We are increasing funding for student startups and consulting projects, engaging purposefully in the university’s Innovation District, awarding research grants to faculty engaged in innovation, and expanding efforts across Terry and in strategic partnership with other colleges.

Leadership

In every department and major, through coursework and experiential opportunities, we empower all students to make a difference today and to develop the skills they need to lead tomorrow.  Through the Institute for Leadership Advancement (ILA), we offer two ways for students seeking additional leadership development to earn a Certificate in Personal and Organizational Leadership. 

Terry also offers non-certificate students the opportunity to earn the ILA Leadership Badge through leadership electives. All UGA students have the opportunity to hear from great leaders through the Shoukry Leadership Speaker Series and Mason Public Leadership Lecture.

Sustainability

At Terry, sustainable business is about win-wins — innovations that benefit owners, employees, communities, and the planet. We focus on the three essentials: people, planet, and profit. Through the Sustainable Business Initiative, Terry graduates acquire the skills to make a business case for sustainability and lead organizations toward achieving lasting social, environmental, and economic impact.

We integrate sustainability throughout the Terry experience — including faculty research and specialized courses, study away, executive education, and public lectures featuring leading scholars and practitioners. Our goal is to give students and professionals the insight and experience to translate sustainable principles into sound business strategy and meaningful leadership.