Terry College of Business - University of Georgia

Executive Seminar Series

The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2019-2020 Series


Speaker + Company


August 21, 2019 

Cori Guilbault, SKIM

PowerPoint Design

August 21, 2019 

Remy Denton, SKIM, and Mike Kessling, Chick-fil-A 

Client vs. Supplier 

August 26, 2019

Dr. James Anderson, University of Georgia

Managing Group Dynamics through Collaborative Problem Solving

September 2, 2019

Morgan McKinley, AYTM

Do-It-Yourself Survey Design and Research Panel training

September 6, 2019

Karl Riddett, InterWorks

Tableau Talk

October 7, 2019

Tim Norvell, Elon University

Interviewing and Careers in Marketing Research

October 8, 2019

Sam Baerenwald and Dorothy Prickett, Ipsos

Design Thinking Workshop

October 17, 2019 

Catherine Chu, Cardlytics

Digital Media Landscape

October 24, 2019

Lindsay Zaltman, Olson Zaltman

Tapping into the Consumer Unconsciousness

October 25, 2019

Angie Deceuninck, InSites Consulting

Research Communities

October 30, 2019

Amanda Sodam, Nestle Purina

eCommerce Insights

November 4, 2019

Catherine Knotts, Kantar

Brand Valuation and Equity Measurement

November 6, 2019

Rob Arnett, M/A/R/C Research

Pricing Research

November 7, 2019

Kristen Downs, MMR Research

Information Visualization

November 21, 2019

 Jeff Miller, Burke

Advances in Marketing Research Data Collection

January 15, 2020 

Adam Kornuth, Virtex

Immersive Insights, The Next Research Frontier

February 6, 2020 

Joe Threatt & Lance Worley, UPS

Innovations in Customer Experience Research

February 17, 2020 

Kristen Downs, MMR Research

Information Visualization