The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 4:00 – 5:15 pm. Seminars are only open to students in the MMR program.
2022-2023 Series
Heather Waters (MMR Research)
June 15, 2022 - Creating Persuasive PowerPoint Presentations
Julie Haydu & Emily Shepherd (Directions Research)
July 20, 2022 - Storytelling/Info Visualization
Gui Cerqueira (Worthix)
September 22, 2022 - Conversational A.I., Customer Surveys and Empathy at Scale.
Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)
September 27, 2022 - Client vs. Supplier
Dr. James Anderson II (UGA)
October 4, 2022 - Managing Group Dynamics through Collaborative Problem Solving
Thania Farrar (Burke)
October 11, 2022 - Strategic Narration
MMR IDE Committee
October 13, 2022 - The Importance of being an Inclusive Researcher
Paul Allaire (UGA)
October 19, 2022 - Pitch, Interviewing and Negotiations
Tricia Houston & Dan McDonald (Experience Built Group)
November 2, 2022 - Experience Design
Erika Quinn (Disney)
November 11, 2022 - The Role of Insights in Storytelling
Zain Raj (Shapiro+Raj)
November 18, 2022 - Experience the Future
Charlie Farr & Mike Kessling (Chick-fil-A)
January 11, 2023 - Research Innovations at the Hatch
Paige Petrey (Altria)
January 26, 2023 - Data and Insights Synthesis
Brendan Marz & Lisa Fridley (MarketVision)
February 21, 2023 - Advanced Analytics
Mike Courtney & Jennifer Dale (Aperio Insights)
March 1, 2023 - Organ Donor Qual - Two Methods, One Goal
Lindsay Zaltman (Olson-Zaltman)
March 21, 2023 - Tapping into the Consumer Unconscious
Michael Zalesne (Quadrant Strategies)
March 23, 2023 - How to be a Consultant
Jim O'Hara (M/A/R/C)
March 30, 2023 - Agile/Accelerated Insight Delivery in Today's MR Space
Kristen O'Brien (Kantar)
April 4, 2023 - Starting Your Career Remote
Stacey Wetterer (Directions Research)
April 11, 2023 - Onboarding/What to Expect When Beginning Your Job
Charles Guilbeau (Ferrero)
April 18, 2023 - The Digital Measurement Landscape
2021-2022 Series
Savannah Downing (UGA)
September 1, 2021 - Public Speaking
MMR IDE Committee
September 14, 2021 - The Importance of being an Inclusive Researcher
Eleonore Kuehn (UPS)
October 6, 2021 - Insights That Sell
Erika Quinn (Disney)
October 7, 2021 - The Role of Insights in Storytelling
Cori Guilbault (SKIM)
October 14, 2021 - Designing Presentation for Persuasive Delivery of Insights
Tricia Houston & Dan McDonald (MMR LIVE)
October 18, 2021 - Experience Design
Paul Allaire (UGA)
October 25, 2021 - Resumes & Networking
Jay Scott (KS&R)
October 26, 2021 - The Power of Personas
Gui Cerqueira (Worthix)
November 3, 2021 - Conversational A.I.
Mike Courtney (Aperio Insights)
November 15, 2021 - Use of Video and Artificial Intelligence (AI), Use of Virtual Reality (VR), and Augmented Reality (AR)
Charlie Farr (Chick-fil-A) & Kristy Ward (SKIM)
November 18, 2021 - Client vs. Supplier
Jim O'Hara (M/A/R/C)
February 3, 2022 - Agile/Accelerated Insight Delivery in Todays MR Space
Tyler McMullen & Lisa Fridley (MarketVision)
February 15, 2022 - Advanced Analytics
Zain Raj (Shapiro+Raj)
February 24, 2022 - Activating Insights to Drive Business Value Growth
Lindsay Zaltman (Olson-Zaltman)
March 16, 2022 - Tapping into the Consumer Unconscious
Robert Moran (Brunswick Group)
March 29, 2022 - What We Got Right and Wrong When Forecasting Research
Michael Zalesne (Quadrant Strategies)
April 11, 2022 - How to be a Consultant
Erin Sowell (Thoughtful Research LLC)
April 14, 2022 - The Nature of Marketing: Understanding Marketing through an Ecological Lens
Kristen O'Brien (Kantar)
April 18, 2022 - Starting Your Career Remote Panel Discussion
