The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 4-5:15 p.m. Seminars are only open to students in the MMR program.
2026-2027 Series
Dr. James Anderson (UGA)
June 8, 2026: Managing Group Dynamics through Collaborative Problem Solving
Cori Deutsch (SKIM)
June 17, 2026: PowerPoint Design
Anna Snell (Directions Research)
July 17, 2026: Storytelling/Info Visualization
Jonathan Honiball (Intuitive)
August 25, 2026: Foundational Research – How to Build Market Research Studies That Deliver Value for Years
Nickolas Collins (UGA)
September 29, 2026: Pitch, Interviewing, and Negotiations
Lance Worley (NewtonX)
October 15, 2026: B2B Marketing Research
Zain Raj, Bridget Patels, Elbert Singleton (Shapiro & Raj)
October 23, 2026: Immersion Day
Joey Deutsch & Julissa Munguia (SKIM) Paul Dobson & Ashley Anderson (Chick-fil-A)
October 27, 2026: Client vs. Supplier
Charlie Farr & Mike Kessling (Chick-fil-A)
November 13, 2026: HATCH visit
Delicia Cooney (Newell Company)
November 19, 2026: Bridging Insights and Influence