The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|August 23, 2017||Remy Denton, SKIM and Brooke Shafer, AT&T||Client vs. Supplier Side|
|September 28, 2017||Anna Saffer, 84.51||Using Data to Personalize the Customer Experience|
|October 2, 2017||Mark Wiser and Lori Wiser, Wiser Insights Group||Strategies, Techniques, and Approaches that Harvest Insightful Information|
|October 6, 2017||Caroline Smiley and Rana El Nahas, Delta||Millenial Research and International Research|
|October 25, 2017||Clark Jones, Coca-Cola||Cross-Functional Capabilities in Marketing Research|
|January 11, 2018||Mike Flemming, Prophet||Brand Relevance Index|
|January 18, 2018||Lindsay Zaltman, Olson Zaltman||Tapping into the Consumer Unconsciousness|
|January 24, 2018||Laura Dahlgren, Rich Farrell, and Brandis Brooks, Altria||Consumer & Marketplace Insights to Support New Product Development|
|February 21, 2018||Pavi Gupta, J&J Vistakon||Moving from Insights to Action|
|March 1, 2018||Josh Reed, Nestle/Purina||Conducting Research in Pet Care|