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Seminar Series

The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 4:00 – 5:15 pm. Seminars are only open to students in the MMR program.

2022-2023 Series

Heather Waters (MMR Research)

June 15, 2022 - Creating Persuasive PowerPoint Presentations

Julie Haydu & Emily Shepherd (Directions Research)

July 20, 2022 - Storytelling/Info Visualization

Gui Cerqueira (Worthix)

September 22, 2022 - Conversational A.I., Customer Surveys and Empathy at Scale.

Mike Kessling (Chick-fil-A) & Remy Thim (SKIM)

September 27, 2022 - Client vs. Supplier

Dr. James Anderson II (UGA)

October 4, 2022 - Managing Group Dynamics through Collaborative Problem Solving

Thania Farrar (Burke)

October 11, 2022 - Strategic Narration

MMR IDE Committee

October 13, 2022 - The Importance of being an Inclusive Researcher

Paul Allaire (UGA)

October 19, 2022 - Pitch, Interviewing and Negotiations

Tricia Houston & Dan McDonald (Experience Built Group)

November 2, 2022 - Experience Design

Erika Quinn (Disney)

November 11, 2022 - The Role of Insights in Storytelling

Zain Raj (Shapiro+Raj)

November 18, 2022 - Experience the Future

Charlie Farr & Mike Kessling (Chick-fil-A)

January 11, 2023 - Research Innovations at the Hatch

Paige Petrey (Altria)

January 26, 2023 - Data and Insights Synthesis

Brendan Marz & Lisa Fridley (MarketVision)

February 21, 2023 - Advanced Analytics

Mike Courtney & Jennifer Dale (Aperio Insights)

March 1, 2023 - Organ Donor Qual - Two Methods, One Goal

Lindsay Zaltman (Olson-Zaltman)

March 21, 2023 - Tapping into the Consumer Unconscious

Michael Zalesne (Quadrant Strategies)

March 23, 2023 - How to be a Consultant

Jim O'Hara (M/A/R/C)

March 30, 2023 - Agile/Accelerated Insight Delivery in Today's MR Space

Kristen O'Brien (Kantar)

April 4, 2023 - Starting Your Career Remote

Stacey Wetterer (Directions Research)

April 11, 2023 - Onboarding/What to Expect When Beginning Your Job

Charles Guilbeau (Ferrero)

April 18, 2023 - The Digital Measurement Landscape

2021-2022 Series

Savannah Downing (UGA)

September 1, 2021 - Public Speaking

MMR IDE Committee

September 14, 2021 - The Importance of being an Inclusive Researcher

Eleonore Kuehn (UPS)

October 6, 2021 - Insights That Sell

Erika Quinn (Disney)

October 7, 2021 - The Role of Insights in Storytelling

Cori Guilbault (SKIM)

October 14, 2021 - Designing Presentation for Persuasive Delivery of Insights

Tricia Houston & Dan McDonald (MMR LIVE)

October 18, 2021 - Experience Design

Paul Allaire (UGA)

October 25, 2021 - Resumes & Networking

Jay Scott (KS&R)

October 26, 2021 - The Power of Personas

Gui Cerqueira (Worthix)

November 3, 2021 - Conversational A.I.

Mike Courtney (Aperio Insights)

November 15, 2021 - Use of Video and Artificial Intelligence (AI), Use of Virtual Reality (VR), and Augmented Reality (AR)

Charlie Farr (Chick-fil-A) & Kristy Ward (SKIM)

November 18, 2021 - Client vs. Supplier

Jim O'Hara (M/A/R/C)

February 3, 2022 - Agile/Accelerated Insight Delivery in Todays MR Space

Tyler McMullen & Lisa Fridley (MarketVision)

February 15, 2022 - Advanced Analytics

Zain Raj (Shapiro+Raj)

February 24, 2022 - Activating Insights to Drive Business Value Growth

Lindsay Zaltman (Olson-Zaltman)

March 16, 2022 - Tapping into the Consumer Unconscious

Robert Moran (Brunswick Group)

March 29, 2022 - What We Got Right and Wrong When Forecasting Research

Michael Zalesne (Quadrant Strategies)

April 11, 2022 - How to be a Consultant

Erin Sowell (Thoughtful Research LLC)

April 14, 2022 - The Nature of Marketing: Understanding Marketing through an Ecological Lens

Kristen O'Brien (Kantar)

April 18, 2022 - Starting Your Career Remote Panel Discussion


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