This guide is meant to be a supplement to the University’s branding style guide. Get familiar with the institution brand tone and elements, as the College’s identity is crafted to live within those.
Style guides
Our Personality
The personality attributes set the tone for how the Terry brand communicates, and reflect how we want our audiences to think and feel about the college as a whole. These six personality traits drive the voice and image for all communications.
It is important that our brand communicate a clear purpose for the future of the college, while striking an emotional tone that’s inspiring and authentic to the history and tradition of Georgia.
Derived from the Master Brand
Nurturing
We are personable, supportive and invested in others while being easygoing, kind and respectful.
Optimistic
We are hopeful, and we envision a better world that we’re helping to make possible.
Committed
We are deeply invested, and our conviction—to our students, our state and our world—is unwavering.
Specific to the Terry College of Business
Adaptable
We are versatile within a variety of situations and environments.
Engaged
We actively work together, arm in arm with others.
Perceptive
We see the big picture, and connect the dots.
Terry Color Palette
Terry has chosen these colors from the UGA palatte to represent the Terry brand. Be mindful, some very light or very dark text colors will not work on certain backgrounds, and some colors will only do well on either a light or dark background, but not both. The UGA branding guide covers implementation and accessibility of brand colors in greater detail.
Bulldog Red
Pantone 200
C 3 M 100 Y 70 K 12
R 186 G 12 B 47
#ba0c2f
Lake Herrick
Pantone 7467
C 97 M 0 Y 30 K 0
R 0 G 163 B 173
#00a3ad
Creamery
Pantone 7527
C 3 M 4 Y 14 K 8
R 214 G 210 B 196
#d6d2c4
Glory Glory
Pantone 185
C 0 M 93 Y 79 K 0
R 288 G 0 B 43
#e4002b
Odyssey
Pantone 657
C 22 M 6 Y 0 K 0
R 200 G 216 B 235
#c8d8eb
Stegman
Pantone 422
C 19 M 12 Y 13 K 34
R 158 G 162 B 162
#9ea2a2
Athens
Pantone 5195
C 44 M 74 Y 21 K 58
R 102 G 67 B 90
#66435a