It turns out that sales professionals avoid chasing “big whale” sales in favor of lesser deals with more assurance of converting the sale, explains sales management expert Son K. Lam, a professor of marketing at the University of Georgia Terry College of Business.
Nearly 80 University of Georgia faculty members have used the Active Learning Summer Institute to help them redesign courses that 28,000 students have enrolled in so far.
University of Georgia students embarked on a new domestic field study this summer to see firsthand how Georgia companies are doing business with the rest of the world and how the state works with partners overseas to attract new industries to Georgia.
In the 30 years since the University of Georgia’s Selig Center for Economic Growth launched its Multicultural Economy report, the population of the United States has grown more racially and ethnically diverse and so has the nation’s buying power.
Any fan of road trips will tell you the journey is just as important as the destination.
When putting a house on the market, who has the edge when it comes to selling for a profit? Chances are — unless you’re a full-time real estate investor — it’s not you.
Santanu Chatterjee has been named associate dean for diversity, international and master’s programs at the University of Georgia Terry College of Business.
The Institute for the Study of Business Markets has recognized Terry College of Business marketing professor Sundar Bharadwaj as an ISBM Distinguished Research Fellow, one of the high honors in B2B marketing research.
Five University of Georgia professors were appointed this summer to endowed professorships in the Terry College of Business.
Founded in 1853. Made in our hometown of Chicago. A fourth-generation family business. Would claims like these make you more likely to buy a product? If so, you’re not alone.
It may be counterintuitive, but it can be harder for art museums to secure 20-year-old artworks than 200-year-old works.
The 2021 honorees of the University of Georgia’s 40 Under 40 include seven graduates who earned a degree from the Terry College of Business.
A startup idea called Meld, an internship platform connecting college students with small businesses seeking workers, won the $2,500 top prize at the University of Georgia’s 2021 Community Design Sprint virtual pitch competition.
From leading orientation during a pandemic to interning at Google, senior Kevin Nwogu has made the most of his time at UGA. A servant leader, he created his own scholarship for high school students from his Stone Mountain high school.
The Terry College of Business students know the famous name. In the 1960s, John W. “Jack” Rooker (BBA ’60) entered working life with his father — Terry alum William A. Rooker Sr. (BSC ’33) — at Southern Bonded Warehouse, a third-party logistics company that stored and shipped inventory for businesses in fast-growing Atlanta. In a few years, Jack evolved the family interests, launching an industrial real estate development company.
Clarke Central High School student Kayleigh Sims wants to be a veterinarian and open her own practice. A University of Georgia program is helping her learn the leadership, entrepreneurship and problem-solving skills she will need to be a success.
John Hulland, who holds the Emily H. and Charles M. Tanner Jr. Chair in Sales Management at the Terry College of Business, was appointed to head the Department of Marketing.
In the nine months since Valeria Brenner won the UGA Entrepreneurship Program’s Idea Accelerator pitch contest, she’s been busy.
Every groundbreaking startup begins with a really good idea, but what if that good idea can’t get off the ground.
It is a sunny day, and on the sidewalk outside of his beloved smoothie joint in Dunwoody, Tropical Smoothie Café CEO Charles Watson leans back in his chair and brings his right leg up to rest on his left knee and … what’s that? Glue.
Class Notes for Terry College of Business alumni for Spring/Summer 2021
Passings for Terry College of Business for Spring/Summer 2021
Fueled by pandemic lockdowns and a consumer preference for more virtual interactions with businesses, companies are making the choice: Go digital or get left behind.
Hotfoot Plumbing, built on a border town in the Arizona desert, was the center of gravity for the Gonzales family.