The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|September 2, 2014||Barbara Connors & Dan Meinwald
|Putting the Customer First to Drive Loyalty & Long-term Growth|
|September 11, 2014||Lindsay Zaltman
Olson Zaltman Assoc.
|Tapping into the Consumer Unconsciousness|
|September 16, 2014||Paul Rubenstein
|Online Qualitative Research|
|September 25, 2014||Mike Kessling
Kids II, Inc.
|Mktg. Rsch. in the Product Development Lifecycle|
|October 17, 2014||Niels Schillewaert
|Social Media and Market Research|
|October 21, 2014||Tom LaForge
|Macroforces and Cultural Trends|
|October 24, 2014||Bruce Olson
|Report Writing Workshop (all-day event; begins at 8am)|
|November 6, 2014||Chris Murphy and Salim Sitafalwalla