The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2013-2014 Series

Date Speaker + Company Topic
August 21, 2013 Remy Denton, Mike Kessling, Gloria Grantham
Kids II, Inc.
MR in the Product Development Lifecycle
August 23, 2013 Bruce Olson
MMR Research, Inc.
Report Writing Workshop
August 28, 2013 Francine Faiella
Nielsen Catalina Solutions
Digital Advertising Effectiveness
September 16, 2013 Lindsay Zaltman
Olson Zaltman Assoc.
Tapping into the Consumer Unconsciousness
September 18, 2013 Barbara Connors, Jake King, Lauren Washington
dunnhumby USA
Customer-First Analytics
September 23, 2013 Paul Rubenstein
Accelerant Research
Social Media
September 30, 2013 John Traynor
Behavioral Economics & Consumer Decision Making
October 14, 2013 Tim Norvell
Elon University
Interviewing and Careers in Marketing Research
October 16, 2013 Tom LaForge
The Coca-Cola Company
Macroforces & Trends
October 25, 2013 Niels Schillewaert
InSites Consulting
Social Media & Market Research
November 20, 2013 Alec Schendzelos
Product Testing
November 21, 2013 Amy Avery
Proximity BBDO
Digital Analytics
January 16, 2014 Randy Adis and Sarah Alio
Us and You 2.0: The Evolving Research Industry and Professional
January 22, 2014 Charles Swann
Lieberman Research Worldwide
Understanding Consumer Emotional and Non-Conscious Motivations
February 19, 2014 Laura Dahlgren, Brandis Banks, Brent Taylor, Rich Farrell
Consumer Research & New Product Development
February 20, 2014 Peter Cronin
Affinnova, Inc.
Packaging Research
February 24, 2014 Sonya Shen and Vikram Hosur
Project Management
February 25, 2014 Shelly Ray, Jill Eberle, Chris Miller
Lynx Research
The Marketing Research Process
March 18, 2014 David Sackin
March 19, 2014 Charles Guilbeau
Ad Testing
March 26, 2014 Scott Layne and Stephanie Greene
Marketing Workshop
International Product Launch of an Existing Brand
April 2, 2014 Chris Murphy and Salim Sitafalwalla
Millward Brown
Equity Measurement