The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2014-2015 Series

Date Speaker + Company Topic
September 2, 2014 Barbara Connors & Dan Meinwald
dunnhumby USA
Putting the Customer First to Drive Loyalty & Long-term Growth
September 11, 2014 Lindsay Zaltman
Olson Zaltman Assoc.
Tapping into the Consumer Unconsciousness
September 25, 2014 Mike Kessling
Kids II, Inc.
Mktg. Rsch. in the Product Development Lifecycle
October 17, 2014 Bruce Olson
MMR Research
Report Writing Workshop (all-day event; begins at 8am)
November 6, 2014 Chris Murphy and Salim Sitafalwalla
Millward Brown
Equity Measurement