The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2017-2018 Series

Date Speaker + Company Topic
August 23, 2017 Remy Denton, SKIM and Brooke Shafer, AT&T Client vs. Supplier Side
September 28, 2017 Anna Saffer, 84.51 Using Data to Personalize the Customer Experience
October 2, 2017 Mark Wiser and Lori Wiser, Wiser Insights Group Strategies, Techniques, and Approaches that Harvest Insightful Information
October 6, 2017 Caroline Smiley and Rana El Nahas, Delta Millenial Research and International Research
October 25, 2017 Clark Jones, Coca-Cola Cross-Functional Capabilities in Marketing Research

View 2016-2017 speakers