The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2016-2017 Series

Date Speaker + Company Topic
September 7, 2016 Remy Denton, SKIM and Brooke Shafer, AT&T Client vs. Supplier Side
September 9, 2016 Niels Schillewaert & Julian Ramsey, InSites Consulting Immersion Day — Consumer Consulting
September 12, 2016 Amanda McCabe, Anna Harvan, and Lyle Medlen, Eli Lilly A Case Study in Pharmaceutical Market Research
October 5, 2016 Caroline Smiley, Delta Millennial Research
October 18, 2016 Tim Norvell, Elon University Interviewing and Careers in Marketing Research
October 25, 2016 Lindsay Zaltman, Olson Zaltman Assoc. Tapping into the Consumer Unconsciousness
November 1, 2016 Barbara Connors and Katie Mendrala, 84.51 Using Purchase Data to Make Business Decisions
November 11, 2016 Bobby Soper and Adam Whitehurst, Mohegan Sun Market Research for Large Resort Developments: A Case Study
November 14, 2016  Jeff Miller, Burke, Inc. Advances in Marketing Research Data Collection
November 16, 2016 Rob Arnett, M/A/R/C Research Pricing Research
November 17, 2016 Kristen Downs, MMR Research Immersion Day Seminar - PowerPoint & Data Visualization
January 11, 2017 Carol Haney, Qualtrics Segmentation: Building Rich Profiles and Targeting the Right Audience
January 18, 2017 Charlie Farr and Tom Morder, Chick-Fil-A Chick-Fil-A Voice of Customer - Insights in Action
January 25, 2017 Laura Dahlgren, Brandis Banks, & Brent Taylor, Altria Consumer & Marketplace Insights to Support New Product Development
January 27, 2017 Thomas Walker, Coca-Cola Company Immersion Day: "Don't Forget the Soft Skills"
February 2, 2017 Dorothy Prickett and Samantha Baerenwald, Ipsos Healthcare Global Research from the Supplier Perspective
February 9, 2017 Adrian Bing-Zaremba, AstraZeneca Practical Observations from a Career in Marketing Research
February 16, 2017 Michelle Wales and Pavi Gupta, Vistakon Moving From Insights to Action
March 17, 2017 Bruce Olson, MMR Research Optional Immersion Day: Consulting in Research
March 28, 2017 Dan Coates, Ypulse Generational Theory and Intergenerational Dynamics
April 4, 2017 Roberto Cymrot, Coca-Cola Company A Journey in Copy Testing
April 12, 2017 Mike Courtney, Aperio Insights Real World Client Assessment
April 19, 2017 Graham Zimmerman, Kantar Futures TBA

View 2015-2016 speakers