The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|September 7, 2016||Remy Denton, SKIM and Brooke Shafer, AT&T||Client vs. Supplier Side|
|September 9, 2016||Niels Schillewaert & Julian Ramsey, InSites Consulting||Immersion Day — Consumer Consulting|
|September 12, 2016||Amanda McCabe, Anna Harvan, and Lyle Medlen, Eli Lilly||A Case Study in Pharmaceutical Market Research|
|October 5, 2016||Caroline Smiley, Delta||Millennial Research|
|October 18, 2016||Tim Norvell, Elon University||Interviewing and Careers in Marketing Research|
|October 25, 2016||Lindsay Zaltman, Olson Zaltman Assoc.||Tapping into the Consumer Unconsciousness|
|November 1, 2016||Barbara Connors and Katie Mendrala, 84.51||Using Purchase Data to Make Business Decisions|
|November 11, 2016||Bobby Soper and Adam Whitehurst, Mohegan Sun||Market Research for Large Resort Developments: A Case Study|
|November 14, 2016||Jeff Miller, Burke, Inc.||Advances in Marketing Research Data Collection|
|November 16, 2016||Rob Arnett, M/A/R/C Research||Pricing Research|
|November 17, 2016||Kristen Downs, MMR Research||Immersion Day Seminar - PowerPoint & Data Visualization|