The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2014-2015 Series

Date Speaker + Company Topic
September 2, 2014 Barbara Connors & Dan Meinwald
dunnhumby USA
Putting the Customer First to Drive Loyalty & Long-term Growth
September 11, 2014 Lindsay Zaltman
Olson Zaltman Assoc.
Tapping into the Consumer Unconsciousness
September 16, 2014 Paul Rubenstein
Accelerant Research
Online Qualitative Research
September 25, 2014 Mike Kessling
Kids II, Inc.
Mktg. Rsch. in the Product Development Lifecycle
October 17, 2014 Niels Schillewaert
InSites Consulting
Social Media and Market Research
October 21, 2014 Tom LaForge
Coca-Cola Company
Macroforces and Cultural Trends
October 23, 2014 Tim Norvell
Elon University
Interviewing and Careers in Marketing Research
October 24, 2014 Bruce Olson
MMR Research
Report Writing Workshop (all-day event; begins at 8am)
October 28, 2014 Christopher Elsbury
Lieberman Research
Brands as Stereotypes
November 6, 2014 Chris Murphy and Salim Sitafalwalla
Millward Brown
Equity Measurement

View 2013-2014 speakers