The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2015-2016 Series

Date Speaker + Company Topic
September 17, 2015 Remy Denton
Thinking Outside the Box Using Hybrid Approaches
September 29, 2015 Salim Sitafalwalla & Barbara O'Connell​
Millward Brown
Neuroscience Techniques
October 1, 2015 Hannah Thompson & Erik Stephansson​
Kids II, Inc.
MR in the Product Development Lifecycle
October 12, 2015 Tim Norvell
Elon University
Interviewing and Careers in Marketing Research
October 15, 2015 Ben Gilgoff​
Marketing Research and Television Advertising in Pharmaceutical Marketing
October 16, 2015 Niels Schillewaert​
InSites Consulting
InSites Consulting Immersion Day​
October 21, 2015 Chris Elsbury
Lieberman Research Worldwide
Brands as Stereotypes
November 2, 2015 Barbara Connors & Leah Root
Using Actual Data to Make Customer-First Business Decisions
November 12, 2015 Rob Arnett
Pricing Research
November 16, 2015 Lindsay Zaltman
Olson Zaltman Assoc.
Tapping into the Consumer Unconsciousness
January 13, 2016 Laura Dahlgren & Brent Taylor
Altria Client Services
Consumer Research & New Product Development
January 20, 2016 John Whitaker, Lowe's The Consumer Unconsciousness
February 18, 2016 Charlie Farr and Tom Morder, Chick-Fil-A Chick-fil-A Voice of Customer — Insights in Action
February 26, 2016 Kristen Downs, MMR Research  Immersion Day - PowerPoint & Data Visualization
February 29, 2016 Carol Haney, Qualtrics Segmentation: Building Rich Profiles and Targeting the Right Audience
March 2, 2016 Dan Coates, Ypulse Generational Theory and Inter-generational Dynamics
March 18, 2016 Bruce Olson, MMR Research Immersion Day - Report Writing
March 29, 2016 Cerita Bethea, Kimberly-Clark  The Less We Think, The More We Know
March 25, 2016 Chris Hoffman, Anheuser-Busch  Immersion Day — Insights Reporting 
April 4, 2016 Roberto Cymrot, Coca-Cola Super Bowl Ad Development & Testing
April 7, 2016 Jill Eberle, Lynx Research Implicit Measurement: Blending Tools from Behavioral Sciences & MR
April 11, 2016 Mike Courtney, Aperio Insights Conducting a Successful Client Interview

View 2014-2015 speakers