The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|September 17, 2015||Remy Denton
|Thinking Outside the Box Using Hybrid Approaches|
|September 29, 2015||Salim Sitafalwalla & Barbara O'Connell
|October 1, 2015||Hannah Thompson & Erik Stephansson
Kids II, Inc.
|MR in the Product Development Lifecycle|
|October 12, 2015||Tim Norvell
|Interviewing and Careers in Marketing Research|
|October 15, 2015||Ben Gilgoff
|Marketing Research and Television Advertising in Pharmaceutical Marketing|
|October 16, 2015||Niels Schillewaert
|InSites Consulting Immersion Day|
|October 21, 2015||Chris Elsbury
Lieberman Research Worldwide
|Brands as Stereotypes|
|November 2, 2015||Barbara Connors & Leah Root
|Using Actual Data to Make Customer-First Business Decisions|
|November 12, 2015||Rob Arnett
|November 16, 2015||Lindsay Zaltman
Olson Zaltman Assoc.
|Tapping into the Consumer Unconsciousness|