The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.

All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.

2016-2017 Series

Date Speaker + Company Topic
September 7, 2016 Remy Denton, SKIM and Brooke Shafer, AT&T Client vs. Supplier Side
September 9, 2016 Niels Schillewaert & Julian Ramsey, InSites Consulting Immersion Day — Consumer Consulting
September 12, 2016 Amanda McCabe, Anna Harvan, and Lyle Medlen, Eli Lilly A Case Study in Pharmaceutical Market Research
October 5, 2016 Caroline Smiley, Delta Millennial Research
October 18, 2016 Tim Norvell, Elon University Interviewing and Careers in Marketing Research
October 25, 2016 Lindsay Zaltman, Olson Zaltman Assoc. Tapping into the Consumer Unconsciousness
November 1, 2016 Barbara Connors and Katie Mendrala, 84.51 Using Purchase Data to Make Business Decisions
November 11, 2016 Bobby Soper and Adam Whitehurst, Mohegan Sun Market Research for Large Resort Developments: A Case Study
November 14, 2016  Jeff Miller, Burke, Inc. Advances in Marketing Research Data Collection
November 16, 2016 Rob Arnett, M/A/R/C Research Pricing Research
November 17, 2016 Kristen Downs, MMR Research Immersion Day Seminar - PowerPoint & Data Visualization

View 2015-2016 speakers