The Altria Executive Seminar Series is an important component of the MMR curriculum. Throughout the program, marketing research practitioners take time from busy schedules to visit the UGA campus and share their industry insight with MMR students. The series offers a valuable supplement to the traditional program coursework and provides a medium for introducing MMR students to the latest industry trends and practices.
All seminars are scheduled for 3:30 – 5:00 pm. Seminars are are only open to students in the MMR program.
|Date||Speaker + Company||Topic|
|August 21, 2013||Remy Denton, Mike Kessling, Gloria Grantham
Kids II, Inc.
|MR in the Product Development Lifecycle|
|August 23, 2013||Bruce Olson
MMR Research, Inc.
|Report Writing Workshop|
|August 28, 2013||Francine Faiella
Nielsen Catalina Solutions
|Digital Advertising Effectiveness|
|September 16, 2013||Lindsay Zaltman
Olson Zaltman Assoc.
|Tapping into the Consumer Unconsciousness|
|September 18, 2013||Barbara Connors, Jake King, Lauren Washington
|September 23, 2013||Paul Rubenstein
|September 30, 2013||John Traynor
In Vivo BVA USA
|Behavioral Economics & Cusumer Decision Making|
|October 14, 2013||Tim Norvell
|Interviewing and Careers in Marketing Research|
|October 16, 2013||Tom LaForge
The Coca-Cola Company
|Macroforces & Trends|
|October 25, 2013||Niels Schillewaert
|Social Media & Market Research|
|November 20, 2013||Alec Schendzelos
|November 21, 2013||Amy Avery
|January 16, 2014||Randy Adis and Sarah Alio
|Us and You 2.0: The Evolving Research Industry and Professional|
|January 22, 2014||Charles Swann
Lieberman Research Worldwide
|Understanding Consumer Emotional and Non-Conscious Motivations|
|February 19, 2014||Laura Dahlgren, Brandis Banks, Brent Taylor, Rich Farrell
|Consumer Research & New Product Development|
|February 20, 2014||Peter Cronin
|February 24, 2014||Sonya Shen and Vikram Hosur
|February 25, 2014||Shelly Ray, Jill Eberle, Chris Miller
|The Marketing Research Process|