UGA marketing faculty earns high marks for research productivity

Terry College of Business ranked for research published in premier AMA journals
Charlotte Mason

The Department of Marketing at the University of Georgia Terry College of Business is ranked No. 15 in the United States – and 10th among public universities in the U.S. – for research published in the two premier American Marketing Association journals.

DocSIG, the AMA’s special interest group for marketing doctoral students, reports the research productivity ranking annually. The new report tracks the schools and individuals who were the top research contributors between 2011-2020.

UGA’s marketing faculty tied with UCLA and the University of Michigan. Each university had 25 scholarly papers published in the AMA journals, which includes the Journal of Marketing and the Journal of Marketing Research.

“We have an outstanding faculty in the Marketing Department, and I am delighted to see the strength of our faculty and our doctoral program recognized,” said Charlotte Mason, head of the Marketing Department, who also holds the C. Herman and Mary Virginia Terry Chair of Business Administration. “The quality of research that we are committed to is only possible because of the commitment and hard work of our faculty and our outstanding graduate students.”

In DocSIG’s other research productivity ranking, which counts articles published in four academic journals instead of two, Terry’s Marketing Department tied for 34th in the U.S. with 36 contributed articles. That ranking includes scholarly articles published between 2011-2020 in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science.

In addition to the wider recognition of the department, UGA is home to several faculty members who have distinguished themselves with their contribution to the field of marketing research.

Julio Sevilla, associate professor of marketing, tied for the 30th in the world for research productivity in the premier AMA journals over the past 10 years.

Sevilla studies how product placement, packaging, perceived supply and visual cues lead consumers to choose and purchase products. He is frequently quoted by the media on marketing and consumer behavior.

In a separate ranking of the most-cited scholars across dozens of research disciplines, including business, John Hulland was ranked No. 36 for lifetime research impact in the marketing discipline. The published data, compiled by an interdisciplinary team of scientists, ranked the top 2% of authors across 174 academic fields of study.

Hulland, who holds the Emily H. and Charles M. Tanner Jr. Chair in Sales Management, received the college’s 2020 Distinguished Research Award. His research is anchored in the marketing strategy arena, with current research interests focusing on investigating how social interactions – particularly in online communities – influence attitudes and behaviors.

Since 2015 he has been the Marketing Department’s Ph.D. coordinator, where he has led many improvements to the doctoral program, including developing student handbooks and implementing a standardized process for annual feedback.