Video games have played a major role in the cultural conversation for more than four decades, but consumer brands still struggle to power up their access to gamers by advertising in video games.
Category: Research
After serving as interim dean since last summer, Santanu Chatterjee was named the 13th dean of the Terry College of Business following a national search.
Market watchers may see machine learning analyst programs as a golden ticket to gains. New research shows that how each program is built impacts if and when it’s accurate.
Terry College of Business faculty celebrate grants, awards and appointments.
Management researcher Fadel Matta studied 10,000 nights of after work recovery to find the patterns that maximize the benefit of our limited downtime.
New research from Roozbeh Hosseini shows that the burden of bad health — injuries and chronic illness — accounts for about one-third of U.S. income inequality.
Just in time for vacation season, Terry marketing researcher Sarah Whitley dives into the psychology of vacation rentals. She found vacationers behave worse when they think they’re renting from a company rather than a person.
The Terry College of Business C. Herman Terry Risk Management and Insurance Program has established the Dr. Robert E. Hoyt Professorship in Risk Management and Insurance.
Since joining the college 25 years ago, I have witnessed the profound impact of a Terry education time and again.
Elena Karahanna and J. Marshall Shepherd, the university’s newest Regents’ Professors, delivered the 2026 Charter Lecture, an event established in 1988 to honor the university’s founding ideals. The lecture highlighted how their research, spanning more than three decades, has progressed from theoretical inquiry to addressing urgent global challenges.