Cosmetics traditionally have been sold to women as a way to conceal flaws, but new research shows that marketing beauty brands as a creative medium for self-expression gets greater acceptance on social media, where word-of-mouth from beauty influencers reigns.
It’s been a year since the COVID-19 pandemic turned the ways we work and play upside down. For many Georgians, it’s been a year of lost wages, working from home and remote learning.
The Department of Marketing at the University of Georgia Terry College of Business is ranked No. 15 in the United States – and 10th among public universities in the U.S. – for research published in the two premier American Marketing Association journals.
A University of Georgia finance professor used the records of a Reconstruction-era bank to add fresh insights to the financial lives of newly emancipated African Americans, and how efforts to support them collapsed.
Even the most senior executives aren’t in charge all the time. At a doctor’s appointment or working out with a personal trainer, they are put in situations where they have very little authority at all.
A study of women who were new mothers in the late 1970s found that those who were given longer, paid maternity leave lived healthier lives as they entered middle age.
The COVID-19 pandemic means more time at home for many of us. A new study revealed that for working parents, that increase in quality time with their families may have some unforeseen benefits.
The Association for Information Systems recognized Terry College of Business professor Elena Karahanna with its LEO Award, the highest award in the field of information systems, which honors seminal work by a scholar who has made exceptional contributions to the field.
For their contributions to the Terry College’s teaching, research and public service missions, five professors received Outstanding Faculty Awards at the end of the fall semester.