MMR1

‘A Premium Product’

Rob Arnett was a young marketing research associate at Frito-Lay tasked with crunching data on ways to better market Tostitos to hungry consumers.

Greg Davis Jr.

Raised on the radio

Before he could say a word, Greg Davis Jr. was in radio. “My father started the company a month and a day after I was born,” he says of Davis Broadcasting Inc., where he now serves in an executive role as vice president and Atlanta market manager. “I was born into radio,” he adds with a chuckle.

Larry Richardson

In Safe Hands

When Larry Richardson began the Executive MBA program at the Terry College, he wanted to transition from years of work in emergency medical services to the business side of public safety.

Adam C. Johnson

An Officer and a Businessman

On Sept. 11, 2001, Adam C. Johnson was in his sophomore classroom at T.F. Riggs High School in Pierre, S.D., watching the television as the terrorist attacks played out halfway across the country. That moment sealed Johnson’s commitment to serve.

Harold Storey main

A Storey from the Greatest Generation

After dark on the day he turned 22 years of age, Harold Storey (BBA ’42) bedded down with a few buddies in the basement of a French house near the Moselle River.

David Quintero and family

Bridge Work

This fall proved a memorable season in what was already an extraordinary life for Dr. David Quintero.

Terry College logo

Passings, Fall/Winter 2021

Passings of Terry College of Business alumni from April 1, 2021 to Sept. 30, 2021

Group of MBA Veterans

MBA student veterans bond over shared service, goals

During Jason Hedrick’s first year in Terry’s Full-Time MBA program, the former U.S. Army Aviation Officer discovered two surprises. The first was finding so many veterans in his classes, and second, that there was no social organization in place to help them get to know one other.

Rosanna Smith's found that Instagram users rated each of these photos differently based on the inclusion of #nomakeup tags.

#Nomakeup trend fails to discourage use of cosmetics

“No-makeup” makeup sounds like an oxymoron. But ask anyone in the beauty industry, which is valued at $445 billion, and they’ll tell you a good chunk of those photos tagged #nomakeup online actually require multiple cosmetics to look so “natural.”

Research shows BlackRock’s public letters have a pied-piper effect on firms

Do ‘Dear CEO’ letters make a difference?

For several years now, large investment firms have used public proclamations, like BlackRock’s “Dear CEO” letters, to signal their commitment to corporate social responsibility. New research shows the companies these firms invest in are picking up the signal and repeating the message.