This Terry College of Business brand guide is a supplement to the University of Georgia’s brand style guide. The College’s identity is crafted to live within the institution brand tone and elements.
Brand Messaging
Our brand concepts drive the direction of our message. These are meant as starting points to frame your content, not verbatim use. Do not force this verbiage into your writing, as it will feel contrived.
When it comes to “how” you say something, keep it simple: focus on being helpful, confident and positive.
When it comes to “what” you want to say, keeping Terry’s key brand concepts in mind will help you shape your message.
Core Concepts
Speaks to the caliber of incoming students, interns and graduates entering the job market and the investment from Terry faculty, staff and alumni in preparing students for career success.
Example Headlines
- Ready from day one.
- Business driven. Career ready.
- Your direction is our business.
We emphasize taking part in established tradition while showing a willingness to leave our comfort zone for growth through wide-ranging learning and involvement opportunities.
Example Headlines
- Leaders thrive here.
- Where ambition meets opportunity.
- Inspiring innovators, entrepreneurs and the best in business.
Our well-connected, generous alumni proudly support Terry, its students and strategic initiatives. We foster a proud, engaged, and collaborative community that shares a commitment to the betterment of business and fellow members of the Terry family. Strong college loyalty with a pay-it-forward mentality.
Example Headlines
- Connect to success.
- Our network, your success.
- Together in business.
Elevator Pitch
Succinct summary of the Terry College’s value proposition and who we serve. Not intended for memorization or verbatim use but to provide uniform talking points for Terry communications.
The Terry College of Business believes success is a destination you set, and we’re prepared to take you there. Our ambitious students engage with award-winning faculty, industry experts, and loyal alumni to thrive as a community dedicated to the betterment of business. Terry readies you to lead in the ever-changing business world. And with the support of over 80,000 alumni across 80 countries, you’ll find good company is never far away. That’s the Terry College difference — your direction is our business.
Journalistic Style
The Terry College follows the AP Stylebook for commonly used language and punctuation, but separate styles are used solely by the Terry College.
Visual Style
The Terry College of Business visual style is an extension of the University of Georgia visual style. Colors, typography, and other brand elements should be incorporated.
Logos
College Logos
Leading with “Terry College of Business”
This logo reinforces the sub-brand, with endorsement and connection to the master brand.
Usage:
Any audience already associated with Terry College of Business: current students, faculty, parents, donors, campus activities
Never placed on the bottom right of a piece.
Leading with “University of Georgia”
This logo reinforces the university master brand and introduces the association with the Terry College of Business.
Usage:
Any audience not already associated with Terry College of Business: student recruitment, press and media, national and international employers
Never placed on the bottom right of a piece.
Unit Logos
Secondary logos that include Terry College of Business and the individual unit are also available.
Photography
- Terry photography assets from PhotoShelter
No account required for UGA employees, login with SSO. - Guide: Resizing Images in Photoshop
Downloadable Assets
PDF guides and links to additional branding resources.
Business System Letterhead and Office Templates
Email Signature Builder
- Go to UGA’s Email Signature Builder and create your base signature with your name, your unit, your title, phone number, and email, and leave all other fields blank.
- Click Option 2 and copy it to your clipboard
- Open Outlook and go to File-Options-Mail-Signatures (in Mac OS, go to Outlook > Preferences > Signatures)
- Select New, name your signature, and paste in the signature that you copied from the website above (in Mac OS, click the “+” button below “Signature Button”)
- Hit OK and close the Options window
- Copy the Terry logo below:
- Open the Signatures window again and select your signature, delete the UGA logo and paste in the Terry logo
- Delete your old signatures and change the default signature to the new one you just created
- Hit OK and you’re done!