New data reveals racial disparities in home equity access, with Black borrowers denied home equity credit more often, costing them access to $11.2 billion between 2018 and 2021.
Category: Research
Marketing researcher Sundar Bharadwaj discusses his new book and how a sustainable business strategy leads to competitive advantage and higher profits.
Terry College faculty earned grants to fund the future of business research and awards recognizing the impact of their recent research.
A new health marketing strategy using peer health influencers and cell phones in India was able to almost triple the number of rural Indian women who received cervical cancer screening. Researchers feel the same tactics could be used globally in health promotion campaigns.
The University of Georgia and Duke University are partnering with leaders from the insurance and climate data industries to launch the Center for Innovation in Risk, Catastrophes, and Decisions (CIRCAD), a new initiative focused on insurance innovation and large-scale climate risk mitigation research.
Terry Executive Education’s collaborative Sustainable Development Experience (SDX) program was recently honored with the Golden Helix Phoenix Award, presented by Metro Atlanta Chamber of Commerce and Georgia Life Sciences.
University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.
The American Accounting Association recognized J.M. Tull School of Accounting faculty Margaret Christ and Tina Carpenter — and two former Tull doctoral students — for the impact their research has had on the practice of accounting with the 2025 Deloitte Foundation Wildman Medal Award.
Interim Dean Santanu Chatterjee announced new faculty appointments for David McCarthy, Brantly Callaway, Daniel Gamache and Fadel Matta following their approval by the University System of Georgia Board of Regents. All appointments take effect August 1.
Even though Eastern and Western cultures often differ in many cultural attitudes, new research from marketing’s Jinjie Chen found people’s definition of cool varied little whether they were in Chile, China or California.