Associate Professor
Unit:
I aim to produce interesting, top-level, boundary spanning research and specialize in marketing metrics and accounting, decision making, and political marketing. Teaching current and future managers matters to me as does impacting practice
Education and Career
Education:
- Carlson School of Management, University of Minnesota, PhD, Marketing (Business Administration), 2010
- Darden Graduate School of Business Administration, University of Virginia, Masters of Business Administration, 2004
- Association of Chartered Certified Accountants, United Kingdom, Fellow of the Association, 2000
- University of Liverpool, United Kingdom, Master of Arts in Hellenistic Studies, 1994
- University of Nottingham, United Kingdom, Bachelor of Arts, Ancient History and History, 1991
Prior professional positions:
- Ivey Business School, Western University, Associate Professor of Marketing, 2017-2020, Assistant Professor of Marketing, 2010-2017
- The Labour Party, London, United Kingdom, Director of Finance (from 2001, previously Finance/Communications Manager), 1996-2002
- KPMG, Manchester, United Kingdom, Internal and External Audit Assistant, 1995-1996
Awards, Honors and Recognitions:
- European Journal of Marketing Outstanding Reviewer, 2019
- Ivey Business School, Research Merit Award, 2018, 2017, 2015-2016
- JAME 2016 Outstanding Review of the Year
- David G. Burgoyne Faculty Fellowship (2014-2017)
- Carlson School of Management Dissertation Fellowship (2009-2010)
- Lieberman Award for Outstanding Teaching Performance (2009)
- ISBM (Institute for the Study of Business Markets) Dissertation Fellowship (2008)
- Carlson School of Management Excellence in Teaching Award (2008)
Service:
MASB (Marketing Accountability Standards Board) Chair of the Advisory Council, Co-Chair of the Finance in Marketing taskforce, Member of the Improving Financial Reporting and Emerging Issues taskforces
Research, Expertise and Publications
Research Interests and Areas of Expertise:
- Marketing Metrics
- Accounting and Marketing
- Marketing Accountability
- Political Marketing
Selected Publications:
Journal Articles
- Political practitioners’ perspectives on political management: the importance of people and power Jennifer Lees-Marshment, Neil T Bendle, International Journal of Public Leadership, 2022
- The Marketing Implications of Financial Accounting, Neil Thomas Bendle, Jonathan Knowles, and Moeen Naseer Butt in Review of Marketing Research (Vol 18), Marketing Accountability for Marketing and Non-marketing Outcomes, https://www.emerald.com/insight/content/doi/10.1108/S1548-643520210000018002/full/html
- Separating Customer Heterogeneity, Points Pressure And Rewarded Behavior To Assess A Retail Loyalty Program, Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch & Salvador Navarro, Journal of the Academy of Marketing Science, (2021) 10.1007/s11747-021-00782-2, 49 (6), pages 1132–1150
- Audio Mining: The Role of Vocal Tone in Persuasion, Xin (Shane) Wang, Shijie Lu, X I Li, Mansur Khamitov, Neil Bendle (reverse alphabetical order). Journal of Consumer Research, ucab012, https://doi.org/10.1093/jcr/ucab012, 48(2), pages 189-211
- The Role of Machine Learning Analytics and Metrics in Retailing Research, Xin (Shane) Wang, Joseph (Jun Hyun) Ryoo, Neil Bendle, Praveen K. Kopalle, Journal of Retailing, https://doi.org/10.1016/j.jretai.2020.12.001, 97(4) pages 658-675
- A Social Commons Ethos in Public Policy-Making, Jennifer Lees-Marshment, Aimee Huff, and Neil Bendle, Journal of Business Ethics (2020), 166, pages 761–778 https://doi.org/10.1007/s10551-020-04577-3
- Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in the Movie Industry
- Shijie Lu, Xin (Shane) Wang and Neil Bendle, Management Science, 66 (5), (2019) https://doi.org/10.1287/mnsc.2019.3298
- Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets, Neil Bendle and Andrew Perkins, online at Customer Needs and Solutions
- Object Valuation and Non-Ownership Possession: The Cases of Renting and Borrowing, Charan Bagga, Neil Bendle and June Cotte, Journal of the Academy of Marketing Science, January 47(1) pp 97–117, (2019), https://link.springer.com/article/10.1007/s11747-018-0596-3
- Improving Measurement With Big Data: Variety-Seeking And Survival Alina Nastasoiu,Neil Bendle, and Mark Vandenbosch. Wharton Customer Analytics Initiative Research Opportunity sponsored by Sirius XM Radio Inc., Applied Marketing Analytics 4(3): 253-63 (2019)
- Forging a Stronger Academic-Practitioner Partnership - The Case of Net Promoter Score (NPS), Neil Bendle, Charan Bagga, and Alina Nastasoiu, Journal of Marketing Theory and Practice, 27(2): 210-226 (2019)
- The Misuse Of Accounting-Based Approximations Of Tobin’s q In A World Of Market-Based Assets, Neil Bendle and Moeen Butt, Marketing Science, 37(3):484-504, (2018), https://pubsonline.informs.org/doi/10.1287/mksc.2018.1093
- Marketing Accounts, Neil Bendle and Xin (Shane) Wang, International Journal of Research in Marketing, 34 (3): 604-621, (2017), Open access at, http://www.sciencedirect.com/science/article/pii/S0167811617300290
- Understanding the Social Media Strategies of US Primary Candidates, Joseph (Jun Hyun) Ryoo, and Neil Bendle, Journal of Political Marketing, 16 (3/4), 244-266, (2017)
- The Confusion About CLV In Case-Based Teaching Materials, Neil Bendle and Charan Bagga, Marketing Education Review, 27 (1), (2017)
- The Metrics That Marketers Muddle, Neil Bendle and Charan Bagga, Sloan Management Review, 73-82, Spring, (2016)
- Uncovering The Message In The Mess Of Big Data, Neil Bendle and Xin (Shane) Wang, Business Horizons, 59 (1), 115-124, (2016)
- Understanding Co-Authorship Among Consumer Behavior Scholars, Neil Bendle, Xin Wang, and Feng Mai, Journal for Advancement of Marketing Education, 24 (1), 1-13, (2016)
- Indirect Prejudice: The Danger in Considering Others’ Preferences During A Primary Election, Neil Bendle and Matt Thomson, Journal of Customer Behaviour, 15 (3), 239-259, (2016)
- Assumptions of Rationality In A Political Market: The Case of the Republican Autopsy, Neil Bendle and June Cotte, Journal of Nonprofit & Public Sector Marketing, 28 (1), 66-83, (2016)
- Gift Cards: A Review and Research Agenda, DanHorne and Neil Bendle, International Review of Retail, Distribution and Consumer Research, 26 (2), 154-170, (2016)
- The Journal of Consumer Research at 40: A Historical Analysis, Xin Wang, Neil Bendle, Feng Mai and June Cotte (Invited and Reviewed), Journal of Consumer Research, 42, (1) 5-18, (2015)
- Competitor Orientation and the Evolution of Business Markets, Neil Bendle and Mark Vandenbosch, Marketing Science, 33 (6), 781 - 795, (2014)
- Reference Dependence in Political Primaries, Neil Bendle, Journal of Political Marketing, 13, (4), 307-333, (2014)
- Metrics that Matter – to Marketing Managers, Neil Bendle, Paul Farris, Phillip Pfeifer, and David Reibstein, Marketing - Journal of Research and Management, Invited, 18-23, (2010)
Book Chapters
- The 2016 US Primaries: Parties and Candidates in a World of Big Data, Neil Bendle, Joseph Ryoo and Alina Nastasoiu, Political Marketing in the 2016 U.S. Presidential Election. Ed. Jamie Gillies. Palgrave, 65-8, (2017)
- Primary Elections and US Political Marketing Neil Bendle and Alina Nastasoiu Political Marketing in the United States, Ed. J. Lees-Marshment, B Conley, and K Cosgrove, 85-111, Routledge, (2014)
Books
- Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance 3rd edition, Pearson, Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein
- Behavioural Economics for Kids by Neil Bendle and Philip Chen
Editorial appointments:
- Editorial Review Board, Journal of the Academy of Marketing Science
- Guest Editor (with David Schweidel), Customer Needs and Solutions, Data, Dollars and Voters Special Issue
- Associate Editor, European Journal of Marketing