An illustration of a person dressed as watermelon holding a 1.99 per pound sign and a man dressed like a grapefruit with a sign that says $2 a piece vie for attention of a shopper in the produce aisle. Research shows perception of grocery prices changes based on the size of the time and how the price is listed.

A matter of plums versus papayas

University of Georgia marketing researchers have found that shoppers’ perceptions of the value of grocery staples vary depending on the physical size of the product and how the price is presented. Specifically, shoppers perceive larger items are a better deal when sold by the pound, but smaller items are a better deal when sold by the unit — even when the prices are essentially the same.

Photo gallery: Back to Business, 2025

Terry College students were welcomed back to campus with the Back to Business event in the Coca-Cola Plaza at the Business Learning Community on Aug. 19.

Deloitte Foundation Wildman Medal Award winners Christy Nielsen, Tina Carpenter, Margaret Christ and Ashley Austin

Terry College accounting faculty honored for work on analytics and auditors

The American Accounting Association recognized J.M. Tull School of Accounting faculty Margaret Christ and Tina Carpenter — and two former Tull doctoral students — for the impact their research has had on the practice of accounting with the 2025 Deloitte Foundation Wildman Medal Award.

Associate Music Business Program Director Lane Marie O' Kelley in her home music studio.

Student success is music to O’Kelley’s ears

Seeing students succeed is music to Lane Marie O’Kelley’s ears — sometimes literally and sometimes figuratively. As associate director of the Terry College of Business’ Music Business Program, she’s helping them find their niche in the music industry, whether that’s on stage or behind the scenes.

international business study abroad program students stand in front of the state opera house in Vienna, Austria

From Western capitals to Eastern innovation

Terry College students traveled to Austria, Serbia and Hungary this June as part of an international business study abroad program exploring the changing face of the European economy.

Corey Straughter Jr stands in front of a historic building on UGA's North Campus

Cultivating community

Real estate, economics and philosophy major Corey Straughter strives to build a sense of belonging for every student in the UGA dorms as a resident belonging assistant.

The University of Georgia’s 2025 Boren Scholars include, from left to right, Jack Williford, Nicholas Heiniger, Sara Adkins, Sadie Bengs and Madison Dixon. Not pictured are Mark Adams and Jessica Sobieski. (Photo by Stephanie Schupska)

Terry student Madison Dixon earns Boren Scholarship

Finance, international business and Portuguese honors student Madison Dixon, was one of seven UGA students to earn a prestigious Boren Scholarship, which supports advanced language studies.