For the second straight year, a Terry College undergraduate team won the Hispanic Heritage Month Case Competition at Emory University.
Terry’s team, called the Dawg Squad, was composed of Rishi Bagga of Alpharetta; Alejandra Gonzalez of Flowery Branch; Rhonda Taha of Suwanee; and Belle Wang of Shenzhen, China. The foursome captured the contest’s top prize of $3,000.
The competition required teams to devise a marketing strategy for the Atlanta Hawks that would enable the NBA franchise to target, educate and sell premium products to Atlanta’s business community.
“This year’s sponsor, the Atlanta Hawks, was so impressed with the Dawg Squad’s ability to present such a compelling case in the little time they had to prepare,” said Rebbecca Kaplan, associate director of MBA admissions at Emory’s Goizueta School of Business.
The Dawg Squad was paired with second-year Emory MBA student Colleen Mita, who served as a mentor for the team and helped them refine their ideas and organize their presentation.
“We were extremely creative in our presentation,” said team member Rhonda Taha. “The judges commented that what we did differently was take them through a story. We also backed up our financials and provided an appendix to show them exactly how we calculated our costs and projected revenues.”
Terry’s team competed against groups from the University of Virginia, Georgia State University, Kennesaw State University and Dalton State College.